BMWs Are The Fastest-Selling New And Used Cars In America (Good Luck Shifting F-150 Lightnings)

If you're looking for a job in car sales and want to turn over a ton of vehicles to make bank with commissions, you want a position at your local BMW dealer. That's one major takeaway from a new study that reveals BMW SUVs top lists for both the fastest selling new cars, and also the fastest selling used cars.

The study looked at the how long different new and used models hung around dealer lots, and the results showed a huge gulf between makes and models. It also revealed that some vehicles that were in hot demand as new models very recently are really struggling to find buyers on the used market.

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Fastest-Selling New Cars

Looking at the new cars first, iSeeCars' data shows that BMW's X6 tops the fastest-selling list, taking only 10 days to find a buyer against an average for new cars of 44.4 days. And check out how many hybrids are in that top 10 – there are seven petrol-electric cars on the list, but not a single EV.

Slowest-Selling New Cars

Things look less rosy at the other end of the scale. Remember how we said the average BMW X6 found a new home in 10 days? The slowest-selling new car, the Mercedes EQS, takes a whopping 119.6 days to clear the lot. That's almost one third of a year. And the ageing Mitsubishi Outlander's 116.1-day tally proves that merely being a hybrid isn't enough to combat lot inertia.

Fastest-Selling Used Cars

Switching our attention to used cars, we've got another BMW SUV heading the winners table, this time the X5, and specifically the hybrid version, which spends 26.8 days on the market against 49.2 days for the average used car. Another hybrid, the Toyota Highlander (29 days), takes second spot, but the list also throws up some surprises, such as the Toyota GR Supra (fifth spot, 31.8 days).

Slowest-Selling New Cars

The Rivian R1T (35.5 days) is a sole EV entry in the fastest-selling top 10, but there are several electric cars on the naughty list, and at least two of them were seriously hot property as new cars only recently. The Polestar 2 is in 10th spot with a 73.4-day rating, the Ford F-150 Lightning comes home 8th (78.4 days) and we'd never guess in a million years that Kia's cool EV6 (95.9 days) would be the second slowest-selling used car in America. Spare a thought for your local Maserati dealer though: the brand's Quattroporte is about as dynamic as the sculpture outside Goodwood House each year, taking a staggering 137.8 days to find a new buyer.