Skoda’s New Color Proves Its Customers Like To Have Fun

It’s becoming increasingly difficult to order a new car in an exciting, bright color, as many car brands are simplifying color options to cut costs. Over in the UK, Skoda has bucked this trend, announcing a new color to celebrate the 30th anniversary of the Octavia.

The new color is dubbed Dragon Skin and was voted on by Skoda fans on Instagram, Facebook, and LinkedIn, where it competed against Storm Blue and Tangerine Orange to be the carmaker’s newest color. Orders for the new color will open on March 4, and it’ll be available as a £855 ($1,152) option.

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Importantly, it will only be offered on three models. These will include the hatch and estate variants of the Octavia vRS, as well as 130 examples of the Octavia Sportline later this year.

The new Dragon Skin color joins Waterworld Green and Space Violet that were added to the range last year after being voted on by fans of the brand. In photos, the new color looks like an intriguing mix between yellow and green, although we’re sure it’ll look even more flamboyant in real life.

Many Skoda buyers really like bright colors. In 2023, the brand revealed that blue was its most popular color in the UK, accounting for 30 percent of all new cars sold, beating out grey at 26 percent, black at 17 percent, and white at 12 percent.

Skoda Buyers Love Manuals, Too

It’s not just with its bright colors that Skoda bucks some industry trends. Last year, sales data showed that a large share of Skoda buyers still opt for manual transmissions over automatics. In the case of the Fabia, 69 percent of examples sold in 2024 had a manual. As for the Octavia, 20 percent of buyers opted for the manual, which is also quite a high number for a car of this kind. In addition, stick shifts accounted for 45 percent of Scala sales and 35 percent of Kamiq sales.