- Maserati and Bianchet have introduced a limited-run watch.
- The UltraFino Maserati marks 100 years of the Trident badge.
- It is limited to 100 units and costs more than a Grecale SUV.
Maserati may be struggling to move cars right now with its global sales falling to a dismal 7,900 units last year, but it clearly hasn’t lost its appetite for expensive distractions. Instead of fixing that whole “slow sales” situation, it has teamed up with Bianchet to produce a very serious watch for people who apparently already own everything else.
The UltraFino Maserati Flying Tourbillon celebrates 100 years of the Trident badge, which now includes undercutting the cars with a wrist accessory. Production is limited to just 100 units, each priced high enough to make a brand-new Maserati look like the sensible financial decision.
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Cutting straight to it, the watch costs 81,616 Swiss Francs, or about $103,400 at current exchange rates with VAT. That puts it comfortably above the official $84,500 starting price of the Maserati Grecale in the US, where discounted examples can dip as low as $77,060.
Yes, the Trident-branded wrist flex costs more than a new 2026 Corvette Stingray Coupe at $72,495, or a leftover 2025 Porsche 718 Cayman at $86,335. Though, in fairness, it remains a relative bargain next to the Maserati MCPura, which sits somewhere around $250,000 and comes with the added inconvenience of being a car.
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Setting pricing aside for a moment, the UltraFino Maserati Flying Tourbillon leans hard into the brand’s design language. The open-worked skeleton dial takes inspiration from the MCPura’s alloy wheels, while the accents wear the same AI Aqua Rainbow finish. Even the high-density carbon case and bracelet mirror the supercar’s monocoque chassis.
Under the sapphire crystal sits Bianchet’s UT01 calibre, a hand-finished automatic movement that measures just 3.85 mm thick. It looks delicate, as these things tend to, yet it’s rated to handle shocks of up to 5,000 G, which feels slightly excessive for something that mostly tells you it’s 8:17 am in a board meeting.
The flying tourbillon cage is crafted from Grade 5 titanium, positioned as the horological equivalent of Maserati’s Nettuno engine. All of it adds up to a watch that weighs just 36 g without the strap. Buyers can opt for an integrated carbon fiber bracelet or a natural vulcanized rubber strap with a titanium folding clasp, depending on how much race car they want in their six-figure watch.
To mark the launch, Maserati and Bianchet are hosting exclusive driving experiences in Geneva, where guests can sample the MCPura and then admire the watch that quietly costs less, if that helps.
