The Blue Oval reportedly wants 100,000 sales in year one from its affordable electric truck, despite launching into a US EV market that’s shrinking fast
The new teaser images give us our best looking at the upcoming model, which will cost less than $30,000
Ford’s Fathom will be assembled from three major sections, tested along the way, and built at a retooled Kentucky plant
One cheap electric pickup deletes the windows and the screen to hit $24,950, the other keeps them and still lands under $30K
Ford’s new electric truck undercuts nearly every rival except one bare-bones pickup with no speakers
