A California dealer breaks ranks by listing the 2026 Honda Prelude below MSRP, offering rare relief from widespread markups seen across the country
We might have helped shame a dealer into better pricing but it hasn’t gone far enough
A $71K sports car with just $3K in real extras reveals how far dealer greed can still go
A Virginia Honda dealer is asking nearly $69,000 for a new Prelude hybrid coupe, thanks to a massive markup
A Honda dealer in Florida says its $174,600 Prelude listing was a mistake, but the $15,000 markup is very real
The reborn Honda coupe now rivals serious performance cars as massive dealer markups drive its price higher
A dealer’s $15K markup sparked outrage and comparisons to better deals on rival performance cars selling at or below MSRP
Ram revived the 5.7-liter Hemi V8 for the 1500 and early signs show dealers holding prices close to sticker
The Rosado Group only has to pay restitution and an extra $30,000 as part of a settlement with the state of Pennsylvania
A wild Corvette ZR1 listing went viral, but digging deeper revealed a surprising twist possibly involving a broker and two coasts
At first, flippers jumped for joy, but nowadays, you can get one with nearly delivery mileage for less than the sticker price
Consider this a wake-up call to Demon 170 owners claiming their car is worth double MSRP
The seller reportedly purchased the manual 911 new without a markup and took full advantage of that
The policy will almost certainly end up hurting second-hand buyers more than the flippers
If you held out when Demon 170s first made it to dealers, you can pick one up with a couple hundred miles and know that you saved tens of thousands
Hundreds of Wagoneer S’ are priced below MSRP and some have discounts of $10,000 or more
We’ve found multiple dealers jacking up the price of the 2025 4Runner with many in California
The EPA has also revealed the model will have ranges of 270 and 303 miles.