Ever watch one of those unboxing videos online, so you can see what it’s like to unwrap one of the latest gadgets? Yeah, this is like that, but on another level entirely.

To present its new VNL tractor-trailer, Volvo Trucks invited 3-year-old Joel Jovine to open up its oversized box – dressed up to look like a toy truck, only in full scale.

The VNL 760 with 70-inch sleeper compartment and full-size tractor, totaling 72 feet in length, was put inside a cardboard and cellophane box measuring 80x14x18 feet. That was enough to secure a Guinness World Record for the largest unboxing ever.

Though apparently filmed in front of someone else’s house in Charlotte, North Carolina (not in Pennsylvania where Joel lives), the little guy’s enthusiasm is no less infectious. Just watch his reaction in the video below.

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