Who would’ve imagine a few year’s ago that car companies would embrace the blogosphere with such lust… The latest auto manufacture to join in the blog craze is (surprisingly) Kia. Korean officials promise that the “Kia Buzz” blog will bring it closer to its customers, industry opinion leaders and car enthusiasts through online dialogue with a wide range of Kia experts from across the organization.
“Our vehicles are fresh and dynamic, and appeal to a customer demographic more likely to frequently use new media tools like blogs”, said Mr. Yong-Mo Ahn, Executive Vice-President, Overseas Marketing Division. “This is an innovative way through which real voices from throughout our organization can reach new audiences with information about Kia Motors, our expertise, products, services and initiatives.”
Link: Kia Buzz