So how do you promote a Formula One race in the United States? Well, depends on whom you ask. For Red Bull Racing, the answer to that question is a bizarre mixture of lasso-wielding cowboys, helicopters, former F1 driver David Coulthard and an F1 racecar doing donuts on a rural dirt road in Texas.
For those not up to date with the F1 developments, Austin Texas will serve as the host city of the Formula 1 United States Grand Prix from 2012 through 2021.
The event will take place at a new racetrack that is currently under construction near Austin.