Maserati GranTurismo Is Now First Priority, Alfieri Project In Doubt

FCA’s five-year product plan estimated 75,000 annual sales for Maserati by 2018 on the back of the Alfieri, new GranTurismo and Gran Cabrio and, of course, the recently revealed Levante SUV.

The Italian luxury brand is now revising its schedule, lowering its target for the end of the decade by 25,000 units, to 50,000, as CEO Harald Wester told Motoring during the Geneva Motor Show.

When asked if the Porsche 911-rivalling Alfieri, that had already been pushed back by two years to 2018, Wester just said “no comment”, adding that “the next one will be substitution of GranTursimo, GranCabrio by successors”.

“We already had discussion about Alfieri and I don’t want to go into details”, he deadpanned when further pressed to comment on the subject. This seems to suggest a production version of the concept first shown at the 2014 Geneva Motor Show, which was named after company founder Alfieri Maserati, is still some way off or could be altogether canned.

This comes after an earlier announcement by Marchionne earlier that more resources will be placed on developing pickups and Jeeps on the back of falling US fuel prices.

By Mitchell Jones


  • Gustavo Adriano

    I know Gran Turismo has been a long time being build, however since the car was showed it hasn’t felt the weight of the years, it is marvelous. I was expecting too much, even I don’t have money to buy, the road version of Alfieri, just because the car borrowed the style from Gran Turismo in a more agressive form.

  • GreenApple18r

    Wise choice. If they go with the original release plan current GT’s life span will be ridiculously long.

  • Six_Tymes

    I love the car/concept. the design details are beautiful. such a shame its not a production car, if it was it would be Maserati’s new classic.

    • CarCzarDesigner

      There is a pretty good chance the styling characteristics of the Alfieri will be grafted into the new GranTurismo. It depends what FCA’s Stylists want to do. I personally think both the Quattroporte & Ghibli styling is a bit too ordinary, comparable but not better than their German competitors. To be honest, I couldn’t understand why FCA was neglecting it. I do hope for Maserati’s sake, they aren’t just getting started now. It will be years before they ever get it out the door!

  • JBsC6

    He Alferi was the most beautiful car ever designed….at least in the top ten. Should Maserati had produced this 2 plus 2 and priced it to compete with the jaguar. F type it would have garnered better unit volume.

    Even if it was priced close to the Mercedes AMG GT s it would have done wonders for Maserati showrooms..

    The sedans in the Maserati lineup had a few issues with reliability that consumers in that segment will not tolerate,

    This is the thing Maserati must work on without question…and to draw new consumers or even existing consumers to try again….cars like the Alferi that look like the Alferi are without question needed.

    Passion for design in sheet metal, interior design and sound would allow for the Alferi to be the best halo vehicle.

    The CUV should do the unit sales expected but would do much better with the Alferi on the showroom floor.

    Of course all of these statements include design and execution that mimics the show cars stunningly attractive good looks..

    It’s above my price level… I have a hard 100 grand ceiling yet I see the Alferi as it is….a clear winner in the segment.

    Nobody bends sheet metal like the!

  • Bo Hanan

    This is stupid. More people would buy a smaller, agile, and better looking
    sports car- than would a large and heavy GT. (see: Jaguar XK8 vs. F-Type).
    P.S. Maserati was built on sports cars!

  • Six Thousand Times

    As ugly as it is, we have to hope Maser sells an assload of Levantes to fund sports car projects.

  • Nordschleife

    Just make the Alfieri serve as the Gran Turismo and bam. There you go.

  • Deckard_Cain

    I think that if they want Maserati to hit their sales targets they should now focus on making not only a 911 competitor and a 718 Boxster competitor!
    The Granturismo is beautiful but only sells marginally.

    I hope they hit a homerun with the Levante because then, they will get more funds. From the initial reviews, every journalist seems to have loved the car and say that it looks much better live in a road environment than in pictures (I already love it anyway since I love the Maserati style).

  • Enter Ranting

    Maybe another company can build the Alfieri for Sergio, along with the Chrysler 200 and Dodge dart.

  • Tumbi Mtika

    Welcome to the clusterfuck known as Maserati.

  • Big Black Duck

    Ok…Maserati GT or Aston Martin DB11 .. i would pick the Maserati