This massive achievement comes down to JLR’s best ever UK monthly retail sales numbers, with over 25,000 vehicles purchased by customers in March.
These numbers represent a 16% increase compared to the same month last year, and over the span of three months, Jaguar Land Rover sold 35,444 vehicles, which itself was a 23% increase over the same period of 2015.
With Land Rover cars, the Discovery Sport was the company’s second best-selling model at 5,787 units, preceded by the ever popular Evoque (6,048 units) and followed by the Range Rover Sport and the Discovery at 2,596 and 2,578 units respectively.
Jaguar sales were driven mainly by the new XE, which registered nearly double the sales of the all-new XF in March (3,142 units vs. 1,719 units) – while overall Jaguar sales for Q1 were up 75% compared to the previous year’s first quarter.
“This has been a fantastic March for Jaguar Land Rover, with very strong performance from both brands, cementing our position as Britain’s largest automotive manufacturer,” said Jeremy Hicks, JLR UK managing director. “Yet again, our success has been spearheaded by continued customer demand for the all-conquering Range Rover Evoque and Land Rover Discovery Sport. In the UK alone, Jaguar sold almost 6,000 vehicles in March and increased sales by 76% in the first quarter, with the XE and the all-new XF appealing to more and more drivers.”
Hicks also spoke about the future of the company, saying that “the rest of 2016 promises to be equally exciting, with the start of sales of the Range Rover Evoque Convertible and the Jaguar F-PACE, along with further all-new and refreshed vehicles from both brands coming to market. For us, a large part of our continued growth will come in fleet and we are already reaching a turning point with a range of affordable and class-leading fuel economy cars appealing to the widest group of customers.”