Cadillac ELR Production Was Terminated In February

General Motors decided to pull the plug on the Cadillac ELR in February and didn’t tell anyone about it.

The decision is final and Caddy has no plans of investing in the PHEV coupe anymore, according to HybridCars, quoting the brand’s Product communications Manager, David Caldwell: “Cadillac ELR production recently concluded. A very small quantity of ELR units remain available at dealers today. This beautifully designed electrified coupe marked an important step in Cadillac’s ongoing expansion.

Instead of developing a successor to the deceased ELR, the automaker will focus on the larger and faster CT6 plug-in hybrid sedan, which will hit the market soon, with a 2.0-liter four-banger turbo gasoline unit and two electric motors, rated at 335 HP and 432 lb-ft (586 Nm) of torque. The vehicle has a similar electric range, in the mid-30mpgs, and will be imported from China.

In an attempt to make the ELR more appealing, Cadillac performed a series of visual and mechanical updates to the 2016MY, which received a tweaked grille and software upgrades to the battery system, lifting the horsepower figure from 215 to 233hp, in Sport mode, allowing the car to sprint from naught to sixty (96 km/h) in 4.9 seconds, 1.5 sec faster.

Despite the $10,000 cheaper price tag over the 2014 version, sales of the ELR plunged by 22 percent last year, with just 1,049 units delivered. In 2014, Cadillac sold 1,354 examples of the  two-door PHEV and the year before, just 10 cars found new homes.

PHOTO GALLERY

  • Enter Ranting

    The ELR debacle will be studied in business schools all over the world on how NOT to do business.

  • Meet the New Boss…

    Typical GM clutterfuck management; never know how to further develop a model when they improperly introduce it from the beginning; leave exiting customers of terminated model stranded; residual value akin to a Kamikaze pilot; same as it’s has ever been.

    The ELR was introduced to the public far too late from the concept model that hit the show circuit. Now, when ELR owners’ go to get their ELR serviced they will be greeted with a Cadillac service department that could care less about their ELR problems or them.

    • Archknight77

      IMO, we’ll see this design again in the CT1 or CT2 model. As much as Cadillac wants to deny it, they’ll need a FWD based model to start out their lineup even if it’s just to satisfy packaging. Everyone else has or will go that route with entry level luxury models and Cadillac’s recent design language with the CT6 and XT5 (FWD based) shows real promise. Since the new FWD 9AT will be on the Premiere version of the Malibu it’ll likely be available on all the new FWD model Cadillacs as well.

  • kachuks

    I always thought the design was great. They should have made the cts this.

    If I had the disposable income I’d get one to keep. The low numbers will prob make it collectible in the future.

  • Jay

    good riddance

  • Afi Keita James

    A Beautiful luxury electric car and the most underrated one, sad that it was too expensive.

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