Lamborghini Opens Its Renovated Museum To The Public

The Lamborghini Museum in Sant’Agata Bolognese isn’t the largest of automotive collections, but what it lacks in size it more than makes up for in quality and it has just undergone a comprehensive overhaul.

Its layout is new and the walls were repainted, but perhaps the biggest change is the introduction of multimedia elements. Step through the entrance and you are greeted by the sound of an Aventador and Huracan roaring by. The first display is the company’s first product: the 350 GT of 1963 vintage. A technological display follows, with engines on show and some of the company’s biggest advancements – including the all-wheel-drive Diablo VT, the aluminum P140 concept, the carbon-fiber Sesto Elemento and the hybrid Asterion.

The next corner is dedicated to the Italian automaker’s SUV projects, with the LM002 “Rambo Lambo” displayed alongside the Urus concept. A family tree is mounted on the wall to chart the various models the company has produced over the last half century, with monitors highlighting each model – but there’s more metal to see on the next floor up.

There you’ll find the full gamut of production Lambos, from the 400 GT to the Aventador. At the opposite side is a display dedicated to racing, with a pair of Lamborghini-powered F1 cars from the early 1990s, a Diablo GTR, Gallardo and Huracan in Super Trofeo spec, a series of interactive displays, and steering wheels from the latest racing models to show visitors what it’s like to pilot one. Guests can even climb atop a podium for a photo with their own country’s flag on the monitor above. There’s also a section highlighting the company’s design department, and of course the requisite supercar (currently an Aventador Roadster) mounted on the far wall.

This being the Miura’s 50th anniversary, the upper floor features a central display with the one-off roadster prototype accompanied by a bare rolling chassis. The renovated museum opened its doors in time to kick off the Miura Tour that’s sending 20 of the classic supercars on a 500-kilometer (310-mile) journey through the Italian countryside. The Italian Air Force marked the occasion with a flyover of four Eurofighters, with the new Chief of Staff Lt. Gen. Enzo Veccarielli on hand.

The museum first opened in the same complex as the factory and headquarters in 2001. And while individual displays have shifted over the decade and a half since, this is the first time it has undergone such an extensive renovation. Having strolled through the museum not long ago, we’re looking forward to seeing all the changes on our next visit.


  • fabri99

    I’ll visit it as soon as possible then!

  • SamuraiJack

    Googling for airline tickets to Italy…

    • enzo

      ahhh… you want to go to Maranello! Good choice. Have fun and enjoy.

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