Skoda Might Be Planning A Return To North America

Registering some of their nameplates with the United States Patent and Trademark

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by Cristian Gnaticov

June 4, 2016 at 20:27

Registering some of their nameplates with the United States Patent and Trademark Office (USPTO) hints at a possible entry of VW Group’s Czech brand in North America.

According to AutoGuide, Skoda has decided to trademark the Yeti, Octavia and Superb monikers, which can only mean two things: either the Czech manufacturer doesn’t want any American companies to use these names or a return to the United States is planned more than 50 years after Skoda sold its last car on this side of the pond.

The current Yeti is getting on a bit so it won’t make it to the US, but the new-gen that’s expected to debut in late 2017 or early 2018 mighy. The Octavia on the other hand could turn out to be a cheaper and more spacious alternative to the Volkswagen Golf and the same can be said on the Superb that can go after more bread-and-butter domestic brands than the Passat in the local market.

Skoda may not have trademarked the Kodiaq with the USPTO, but the 7-seater SUV, expected to debut in Europe at the Paris Motor Show this fall, could turn out to be another ace up its sleeve as America loves its 4x4s.