Mazda Registers Q2 Sales Growth In Europe, SUVs Lead The Way

Mazda has sold no fewer than 60,571 vehicles between April and June of 2016, outpacing the same period of last year by 25%.

The Japanese automaker saw its sales go up by 17% and 4% respectively in countries such as Germany and the UK, more specifically its two biggest national markets, while also registering a 30% boost in Spain.

Making up almost half their second quarter (Q2) unit volume have been SUV models such as the popular CX-3 – which also became Mazda’s top-selling model in Europe, slightly ahead of the larger CX-5.

“It is a tribute to our staff and partners across Europe that we have been able to sustain such growth across so many markets for such an extended period of time while continually beating the market,” says Martin ten Brink, VP of sales & customer service at Mazda Europe. “Of course our model strategy along with the technology and designs of the current generation line-up are certainly helping us too.”

Mazda has indeed outperformed the automobile sector in countries such as Portugal (up 163%), Sweden (73%), Belgium (71%), Italy (67%), France (64%), Denmark (53%), Finland (49%) and Poland (39%) by significant margins.

The automaker’s best-selling roadster is also expected to carry on its award-winning success story once the new MX-5 RF (Retractable Fastback) version goes on sale in early 2017. The RF was unveiled last month at the Goodwood Festival of Speed in the UK.