Seat’s Ibiza-Based SUV To Adopt Arona Name?

A trademark filed with the European Union Intellectual Property Office for the Arona moniker gives Seat the rights to use it throughout the EU.

Received in late March and registered a couple of days ago, the nameplate seems to be in line with the brand’s recent naming scheme, one that started with the Ateca earlier this year, but could it be used by the upcoming Ibiza-based SUV?

It could sound like a plausible scenario, but it’s nearly impossible to determine if that’s the case, since the Spanish firm isn’t eager to divulge any data on the subject just yet. Nevertheless, one thing is certain: a small Seat-badged SUV is coming to rival the likes of the Nissan Juke, as it was confirmed by the company’s President Luca de Meo this May.

Sharing its underpinnings with the next-generation Ibiza, which could debut as early as this fall’s Paris Motor Show, and putting the smallest version of the MQB platform to the test, it will be the Spanish cousin of the upcoming Volkswagen Polo-based SUV, and it will offered with a wide choice of petrol and diesel engines.

Seat’s foray into the SUV segment is expected to continue with an even smaller vehicle, one that could resurrect the Marbella moniker, sharing the architecture of the Seat Mii, VW Up! and Skoda Citigo, and the lineup could come to an end with a large model, previewed by the 20V20 Concept, according to the brand’s ‘Strategy 2025’ plan.

Note: Seat IBX Study pictured

H/T To AutoEvolution


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