During the official presentation of the new Ateca X-Perience in Paris, Seat has confirmed a product offensive for next year, which will be pulled the new Arona.
Named after a city in Tenerife, in the Canary Islands, and a place in Italy’s Piedmont region, the crossover will be developed and manufactured at the Spanish brand’s Martorell facility, in Barcelona, once it will join the range in 2017, along with the updated Leon and new Ibiza.
Present at the French automotive event, Luca de Meo, Seat’s President, said that “the Leon, the Ibiza and the new Arona, together with the Ateca, are going to strengthen Seat from a commercial, financial and brand image standpoint“, adding that “2017 is going to be a very special year for Seat.“
Official details on the Arona have yet to be released, but previous reports indicate that the crossover will be based on the next generation Ibiza, which will target the likes of the Nissan Juke, Renault Captur, Peugeot 2008, Opel Mokka and others in the segment. Rumor has it that it will be underpinned by the smallest version of the MQB platform and share many components with the upcoming VW Polo-based SUV.
Seat IBX Concept pictured