Hyundai’s 2017 Azera / Grandeur Gets One Helluva Strange Promo Film

Hyundai has gone all out to promote the brand new, 2017 Azera (Grandeur in Korea) in the firm’s local market, launching a multi-part web series featuring the new car.

Although part 3 of the short film series embedded below isn’t available with English subtitles, it looks like a cross between the Twilight Zone and the James Bond franchise, the latter particularly in the clip’s opening credits. But in place of Bond’s Aston’s, the protagonists from this short film are driving the Grandeur.

Throughout the clip, multiple Grandeurs are used in a selection of different roles. In the high-paced opening car chase scene, one is completely destroyed after crashing and rolling multiple times, almost killing the driver.

The car also gets numerous glamour shots with both the interior and exterior shown in great detail in an effort to highlight brand’s latest sedan and its new design language.

Although we’ve seen the new car in all its Korean glory, powertrain details still remain a mystery but it is thought both four-cylinder and six-cylinder engines will be offered.


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