Scion Officially Waves Goodbye With Eye-Watering Message

As of October 25th, the Scion car maker has officially ceased to exist.

Toyota originally announced Scion’s demise in February, along with a tC final release series edition scheduled to end production in August 2016. The brand, however, soldered on a few more months before officially closing its doors.

Established as a separate brand in 2003, Scion was described as a “laboratory created explore new products and processes to attract youth customers”. In other words, the brand was aimed at young Gen-X buyers who weren’t necessarily interested in cars, and who viewed Toyota a bit too old-fashioned.

In 13 years, Scion managed to sell more than a million vehicles, 70 percent of which were purchased by new customers to Toyota, and 50 percent were bought by individuals under 35 years old.

Now, Toyota say that those buyers have come to appreciate “the Toyota brand and its traditional attributes of quality, dependability and reliability”, and it’s time that Scion merged with its maker, but the brand itself succumbed to a combination of factors, including the Great Recession, a series of recalls, and even Toyota’s own initiative of reinventing itself for a younger clientele – making the existence of Scion redundant.

As of August, MY17 Scion vehicles are rebadged as Toyotas, including the FR-S, iA sedan and iM hatchback.

PHOTO GALLERY

  • Dennis James

    So today Toyota officially ceased to make Scion badges.

  • Matt Teter

    I’m kinda sad to see it go. I must have a thing for dead brands [Saturns, Saabs and Scions]. I Still like my xB. It starts every single damn time, requires the cheapest maintenance this side of a bicycle and has plenty of room for people and their crap. Nevermind the drab, hard plastic interior and the mediocre fuel economy.

  • Tumbi Mtika
    • Grumpy

      ….said no one ever. 🙂

  • MultiKdizzle

    SAD!

  • 2morrow

    Bye Felicia…

  • Maybe Not

    No big deal… Toyota’s still around.
    So this is another Toyota flop just like their Formula1 efforts. Perhaps Toyota will learn from this… then again, maybe not?

  • Justin Spencer

    I owned a Scion xA for over seven years and put 140K on it…..definitely a great car and it was very much problem free up until the end. I traded up for a Toyota Yaris and was less than impressed with it. It was boring, had zero personality and definitely less refined with cheaper looking materials for MORE money with less features. I think Toyota should have kept the Scion brand around!

  • smartacus

    no no, these are tears of joy

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