Hyundai Wants You To Subscribe To Ioniq, Also Offers Free Two Hour Drives

Aside from presenting their autonomous Ioniq concept at this year’s LA Auto Show, Hyundai also announced their new ‘Ioniq Unlimited’ EV subscription-based ownership experience alongside a program that will expose shoppers to their electric vehicles for free.

With the new ownership experience, Hyundai is looking to offer Ioniq EV shoppers (initially in California, from early 2017) a worry-free experience that begins online with one fixed payment that includes unlimited mileage, electric charging costs, scheduled maintenance, wear items and other typical purchase fees.

“We’re excited to offer Ioniq Unlimited as an innovative, worry-free means of clean, zero-emission vehicle ownership along with our new Ioniq Electric vehicle,” said Dean Evans, marketing VP for Hyundai Motor America. “This new ownership experience adds to the satisfaction of driving a no-compromise, clean vehicle with unlimited mileage and zero hidden costs. It was time to make clean vehicle ownership easy for everyone.”

The program features a negotiation-free single payment method and a unique online buying experience, with customers able to select their exact vehicle from their preferred dealer’s inventory. Once they’re approved, they can visit the dealership directly in order to complete the purchase by signing a few forms before driving away in their new car.


As for the Korean automaker’s partnership with WaiveCar, it will give consumers the chance to drive the Ioniq EV on-demand for two hours at no charge. How this actually works is that the vehicles are wrapped in advertising and include a roof mounted digital display, generating revenue for WaiveCar.

These displays are actually 4G connected, allowing for geo-targeted advertising tailored to one’s driving location and time of day.

“WaiveCar presents some great solutions for us,” said Hyundai corporate planning & strategy exec Mark Dipko. “The Ioniq offers emissions-free transportation to on-the-go Angelenos. This partnership allows us to reach potential customers and give them the opportunity to test drive our outstanding IONIQ electric while generating awareness for the IONIQ brand at the same time.”

The way it works is very simple. All users need to do is download WaiveCar’s app on their iPhone or Android device, find an Ioniq near their location, book it and drive off. WaiveCar even does all the locking and unlocking remotely, so users won’t need any sort of cards or keys.

Once on the move, users can drive for free for 2 hours at a time, after which they can continue their journey for $5,99 an hour, or simply return the car at a designated spot for the next user to pick up.

This program represents Hyundai’s first large-scale involvement in car-sharing and will feature 150 cars deployed throughout Los Angeles in the first half of 2017. WaiveCar is also planning on launching this program in three other cities by the end of next year, using a total of 250 Ioniq models.

PHOTO GALLERY

Wide-Body Chevy Camaro SS On Custom Wheels Is A Drama Queen

It might not be to everyone’s taste, but this tuned Camaro SS is a head-turning car.

Mazda Says 76 Per Cent Of Miata Buyers Opt For Stick Shifts

The MX-5 soft top is more frequently optioned with the manual than the RF targa.

The Grand National Is A Buick With Some Real Desirability

The Buick Grand National sports a 300 HP, 3.8-liter turbocharged V6 .

All-Wheel Drive Latest Makers’ Trick To Prop Up Sedan Sales

If you can’t beat the SUVs, you might want to kinda join them instead of quit.

600 HP Fiat Uno Is The Most Unlikely Of Drag Racers

Powering this Fiat Uno is a 1.6-liter four-cylinder turbocharged engine with 600 hp.

Is The BMW F80 M3 CS As Special As Its Predecessors?

The final episode of Carfection’s The M3 Masterpieces web series features the F80 M3 CS.

Driven: 2018 Lexus RC F 10th Anniversary Is A Heavyweight Boxer

Instead of copying the Germans, the RC F has chosen to be an old-school brute.

How Could ANYONE Let 11 Classic Ferraris To Die On A Field?

This group of great classic Ferraris abandoned on a field will break your heart.

Nothing To See Here, Just An Autonomous Renault Zoe With A Lambo Door

The Zoe Cab is an autonomous prototype that will be used in a self-driving trial project.

ABT’s Seat Leon Cupra R ST Offers Heaps Of Power In Practical Body Style

The upgrade pack for the sporty estate brings 345 HP, lowering springs and new, 20-inch wheels.