Acura To Host The World’s First Live Augmented Reality Driving Experience

Acura is promoting the 2018 TLX A-Spec by hosting the “world’s first live augmented reality driving experience.”

Set to occur later today, the event will be hosted actor Bradley Hasemeyer and race car driver Ryan Eversley. It will pit four “technology influencers” – Zachary Levi, Sam Gorski, Dom Esposito, and Maude Garrett – against one another as they try to set the fastest overall time over the course of three different laps.

According to Acura, “Each lap will trigger a new AR course visible to the driver and the Facebook Live audience, with a unique set of visuals and obstacles that will task the Acura TLX A-Spec’s precise handling to overcome.”

Viewers will be given a close up of the racing action as cameras will be mounted to each driver’s helmet as well as throughout the course. Viewers can also help their favorite driver by using reaction emojis to reveal shortcuts and remove obstacles from the course.

The “What A Race” event kicks off at 8 pm ET / 5 pm PT and fans can check out the action on Facebook, Twitter, or YouTube.

The 2018 TLX A-Spec is currently on sale and the model features a unique front fascia, aggressive side skirts, and a rear diffuser. The car also boasts LED fog lights, a gloss black rear spoiler, and 19-inch alloy wheels with a dark finish.

Since the model was designed to appeal to enthusiasts, engineers installed a sport-tuned suspension and a retuned electric power steering system which delivers sharper and more precise handling.

Photo Gallery

  • Craig

    I find it interesting that Acura decided to go with amber parking lamps. The ‘cool’ thing to do for YEARS now has been to replace amber bulbs and lenses with white. It was one of the first things some people did – on everything from the Lexus LS to the Chrysler 300. And practically everything else.

  • Bo Hanan

    The car looks like it was beaten and raped during a prison riot.

    • Dexterbarnes+MinoreeTee =GAYYY


  • An Existing Person

    This might be the only way to get emotions while in an Acura.

  • Infinite1

    They spelled fugly wrong when they said “unique front fascia”.

  • john1168

    The last paragraph where it says the car was designed to appeal to enthusiasts…. That’s funny! LOL…

Tesla Says Germany Is The First Choice For Its First European Gigafactory

CEO Elon Musk broke the news while responding to a tweet suggesting that the country would be the best venue.

Renault’s Gunning For Ring Record With New Megane RS Trophy

Watch your back, Honda: Renault’s after the FWD Nurburgring lap record with the new Megane Trophy.

Volvo Design Chief Confirms XC40 As Company’s First Fully Electric Model

Volvo will offer battery electric models as variants of its current models, instead of EV-only cars.

New Hyundai i30 N-Line Takes Off Camouflage During Track Test

The front bumper design is identical to what we see on the range-topping i30 N version.

Cadillac Invests $175 Million At Lancing Grand River Ahead Of Sedan Lineup Overhaul

Cadillac is preparing its Michigan plant for the upcoming changes that include not replacing the ATS sedan.

First Reviews Of Audi’s New Q8 Are Here: Let’s See If The BMW X6 Should Worry

Time to find out if the new Audi Q8 has what it takes to rival the other SUV Coupes.

Volvo Boss Hits Out At Trump’s Proposed Tariffs During Opening Of U.S. Plant

Volvo says tariffs on imported cars could hurt the US economy.

Hardcore BMW M4 GTS Spotted, Is A New Limited Edition In The Works?

BMW fans rejoice as company appears to be working on a new limited edition based on the M4 GTS.

Toyota Camry Is Coming Back To Europe With Hybrid Powertrain

Toyota will launch the new Camry Hybrid in the UK and Western Europe next year.

The Renault-Nissan-Mitsubishi Alliance Saved $6.6 Billion Last Year Just By Cooperating

That’s “billion,” with a capital B – and just goes to show how beneficial the synergies are to the automakers in the Alliance.