Acura To Host The World’s First Live Augmented Reality Driving Experience

Acura is promoting the 2018 TLX A-Spec by hosting the “world’s first live augmented reality driving experience.”

Set to occur later today, the event will be hosted actor Bradley Hasemeyer and race car driver Ryan Eversley. It will pit four “technology influencers” – Zachary Levi, Sam Gorski, Dom Esposito, and Maude Garrett – against one another as they try to set the fastest overall time over the course of three different laps.

According to Acura, “Each lap will trigger a new AR course visible to the driver and the Facebook Live audience, with a unique set of visuals and obstacles that will task the Acura TLX A-Spec’s precise handling to overcome.”

Viewers will be given a close up of the racing action as cameras will be mounted to each driver’s helmet as well as throughout the course. Viewers can also help their favorite driver by using reaction emojis to reveal shortcuts and remove obstacles from the course.

The “What A Race” event kicks off at 8 pm ET / 5 pm PT and fans can check out the action on Facebook, Twitter, or YouTube.

The 2018 TLX A-Spec is currently on sale and the model features a unique front fascia, aggressive side skirts, and a rear diffuser. The car also boasts LED fog lights, a gloss black rear spoiler, and 19-inch alloy wheels with a dark finish.

Since the model was designed to appeal to enthusiasts, engineers installed a sport-tuned suspension and a retuned electric power steering system which delivers sharper and more precise handling.

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  • Craig

    I find it interesting that Acura decided to go with amber parking lamps. The ‘cool’ thing to do for YEARS now has been to replace amber bulbs and lenses with white. It was one of the first things some people did – on everything from the Lexus LS to the Chrysler 300. And practically everything else.

  • Bo Hanan

    The car looks like it was beaten and raped during a prison riot.

    • Dexterbarnes+MinoreeTee =GAYYY


  • An Existing Person

    This might be the only way to get emotions while in an Acura.

  • Infinite1

    They spelled fugly wrong when they said “unique front fascia”.

  • john1168

    The last paragraph where it says the car was designed to appeal to enthusiasts…. That’s funny! LOL…

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