Ford’s 2004 Bronco Concept Finally Sees Some Action

While Ford has everyone excited with the return of the Bronco, Dwayne “The Rock” Johnson will remind everyone of the 2004 concept in his upcoming movie Rampage.

The popular actor recently posted a photo from a scene of the movie on his social media that featured the 2004 Ford Bronco concept.

However Ford was quick to point out that the concept’s cameo in Rampage should not be taken as a tease of the new production Bronco model, which is due in 2020, according to AutoNews.

“The Ford Bronco seen in Dwayne Johnson’s upcoming movie, ‘Rampage,’ is the 2004 Bronco concept,” a spokeswoman said. “It does not represent the future Bronco beyond sharing the iconic Bronco name.”

The Rock is also acting as a spokesman for Ford’s service centers and has also joined the debut event of the 2018 Mustang, so it’s not that strange for him to be surrounded by the company’s products in movies and in real life.

As for the movie, Rampage is based on the famous 1980s arcade name of the same name and will be directed by Brad Peyton. Johnson will play a primatologist named Davis Okoye, who shares an unshakeable bond with George, a silverback gorilla who has been in his care since birth. A rogue genetic experiment however will turn George and other animals into raging creatures of enormous size.

The movie is set to hit theaters in April 20, 2018.


  • BlackPegasus
    • Six_Tymes

      you are example of why Ford stopped using the name. people like you keep regurgitating the bad association, let go of negativity, you can do it, just simply try.

      • pcurve

        Ford long planned to ax Bronco before OJ notoriety. It was a very low-volume, niche vehicle by 1993. When new F150 was under development, they couldn’t justify investment in making SWB unique body style needed for Bronco. If anything, OJ helped juice Bronco sale for couple years before it became discontinued.

        Ford is probably secretly thankful for OJ for keeping Bronco name relevant after all these years. lol.

      • BlackPegasus

        That’s not how the interwebz work. Sorry 😗

  • Jay

    Ford only allowed this to build the hype for actual upcoming Bronco.. Nice move if you asked me..

  • kachuks

    Rampage was one of my favorite 8-bit games of the 80’s. But a movie about it?

  • Mind Synthetic

    look at the twins bounce


    another game based the rock film again after crappy DOOM?

  • Chris C

    This was at the time that Ford owned Land Rover and, given certain styling cues, it could easily have been made into a new Defender?

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