Nissan Reports Surprising Demand For Personalisation On New Micra

Demand for the numerous personalization options on the new Micra has caught Nissan by surprise, with one in four customers choosing to enhance the compact model’s design through the options list.

Nissan currently offers more than 100 combinations for both the exterior and the interior of the new Micra and in a variety of vibrant colors.

Features like bumper finishers, body side mouldings, door mirror caps high-quality decals for the bonnet and roof are just some of the options 18 percent of the new Micra’s owners are choosing.

Energy Orange is the most popular personalization choice for the exterior, followed by Enigma Black, Vibrant Chrome and Power Blue. Dark Grey with Energy Orange details is the most popular combo in the European market.

“The personalisation program for the all-new Nissan Micra was created to allow customers to express their individual character and design flair when their buy their car,” said Helen Perry, General Manager, Small Cars, Nissan Europe. “Feedback from retailers has highlighted that the mix of fantastic choice and affordability for personalisation means it’s more popular than we expected.”


  • Kash

    the first automakers to figure out a cheap way to bring customization/personalization stuff to their lower end vehicles will make a ton of money. Things like designing cars with specific accent pieces that are meant to be painted in color deviating from the body color to enhance the design, or ones that can be easily taken off to be plastidipped/wrapped/etc, like the orange pieces on the black Micra in the video would be perfect for this along with the mirror caps and door handles.

Mystery Dacia Duster EV Race Car Spotted Near Arctic Circle

This electrified test mule wearing a first-generation Dacia Duster could be a new Andros Trophy racer.

Lamborghini Aventador SVJ Claims Lap Record At Hockenheim

With 1:47.3 lap time, the Aventador SVJ is now the fastest production car at Hockenheim.

BMW Unveils 2019 Watch Collection Together With Fossil

There two separate collections, with prices ranging between €169 ($192) and €329 ($374).

Volkswagen Group CEO Says ‘No’ To Electric Beetle

Herbert Diess also talked about other vehicles and VW’s partnership with Ford.

Ford Investing $900 Million In Michigan To Build EVs, Self-Driving Vans

The Flat Rock Assembly Plant will become the production home of Ford’s next-generation EVs.

SVO-Kitted Land Rover Discovery Embarks On Humanitarian Expedition

This SVO-tuned Land Rover Discovery will travel through Namibia, Zambia, Tanzania and Kenya.

Porsche Employees Rewarded With $11,000 Bonus For 2018 Performance

Porsche will be giving the bonus to around 25,000 employees, and it will be paid with their April salaries.

Geely’s SX12 Production SUV Stays True To Concept Icon’s Styling

Geely’s new SUV will reportedly be available with a 177 HP, 1.5-liter turbocharged engine.

Audi’s New 2.0-liter Four-Cylinder DTM Engine Churns Out More Than 610 HP

Audi’s new 2.0-liter turbocharged four will also have to last an entire DTM season.

Li Xiang Launches With “One” SUV That’s Got Six Seats, Four Screens, Hybrid Powertrain

The Li Xiang One SUV has a 1.2-liter turbocharged engine that acts solely as a range extender.