U.S. Won’t Even Get The Sporty Ford Fiesta ST

We know that the latest-generation Ford Fiesta won’t be sold in the United States and now we’ve learnεδ that the automaker won’t even bring the hotted-up Fiesta ST stateside.

At the Frankfurt Motor Show, Ford Performance of Europe director Leo Roeks told CarBuzz that there simply isn’t enough interest for such a model in the United States.

“It’s simply a matter of a lack of interest in the B-segment in America. It doesn’t make sense, nor is it possible financially speaking, to import a single trim level, and a niche one at that,” he said.

As consumers in the U.S. customers continue to shift towards larger SUVs and crossovers, there’s simply not enough interest in a small city car. In fact, Ford didn’t even manage to sell 50,000 Fiestas in the U.S. last year, a tiny sum compared to the 200,000-odd Focus models that land in American homes annually.

For those markets fortunate enough to get the new Fiesta ST, the punchy hot hatch promises to be very, very good.

Under the skin, it is powered by a three-cylinder turbocharged engine with 197 hp and 214 lb-ft of torque, enough to accelerate the car to 100 km/h (62 mph) in 6.7 seconds.


  • Obsequious Lickspittle

    Hmmmm. Maybe if US folks ask real nice, they’ll make a special “Jack Shit” version for Ford’s home market.
    Oh? You’re already getting that!

    • Benjamin B.

      Ford gave the USDM a variant of the MK1 Focus ST (badged and sold as the Focus SVT) with the 2L Zetec (Ford version of Honda’s Vtec). It was only available on the 3-door and 5-door models. No sedan/saloon or wagon/estate variant. Manual only. Maybe Ford could sell a USDM version of the new Fiesta ST under a Ford Performance badge? Similar to what FCA did briefly with the SRT/Dodge Viper and still does with the Ram Trucks and Vans.

      • lol ok….

      • Salih Ahzem

        In the article, Ford guy clearly states that there is not a business case for a “niche” model…

  • Denzel

    I wasn’t really feeling the styling of the Gen we have but this one is beautiful and now we can’t get it. That the way its been with automakers they give us these cars and the min they look spectacular they pull the plug. Then give us an answer saying it won’t work or we won’t try it. Well the focus is looking to be going in the same design direction so it should be good for now.


    Well hot hatches and wagons don’t really sell all that well here to begin with, right? I’m pretty certain that plays a role. Also, I preferred the previous gen’s styling.

  • Auf Wiedersehen

    “As consumers in the U.S. customers continue to shift”

    I have really given up looking for content that is edited properly. I’m not calling attention to it for you to fix. That ship has sailed, I know you can’t do it any better and you clearly have no editors.

    • LWOAP


    • Agreed, rather see specs or *real* links, otherwise this nonsense is a waste of time not only for the reader, but the author as well.

  • Galaxium

    It’s not even because of the “shifting” tastes in consumers.

    It’s because a a Fiesta ST and a Focus ST are literally just $2k apart. With monthly payments, that amount is negligible.

  • OdysseyTag

    Non-existant B-segment sounds about right

  • LJ

    As cool as it would be to get the new Fiesta here, if it’s not going to sell, then there’s no point. I’m not going to buy one, so I don’t even know why I care in the first place.

  • Benjamin B.

    🙁 so much for “One Ford” eh

    • Karl

      I got Ford’s point,there is no business case for the Fiesta in America so why even bother?

      • Sadly, I think Americans remember Fiestas as crap boxes, they got some fame during the gas crisis, people were trading Hummers for Fiestas.

  • cravebd

    Penny wise and Pound foolish.

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