Vacuum Giant Dyson Is Building An Electric Car

In news you probably never expected to read, Dyson, the world-famous manufacturer of vacuum cleaners, has just announced that it is building an electric car.

Company founder James Dyson revealed the news in a letter addressed to the company’s staff, saying that the EV will be launched by 2020.

“Rather than filtering emissions at the exhaust pipe, today we have the ability to solve it at the source. So I wanted you to hear it directly from me: Dyson has begun work on a battery electric vehicle, due to be launched by 2020,” Dyson’s letter read.

Dyson has been working on its electric vehicle since 2015 and currently has a team of 400 engineers involved in the project.

In the letter, Dyson says his interest in pursuing environmentally-friendly vehicles started after he read a paper by the US National Institute for Occupational Safety and Health in 1988 about diesel exhaust gases leading to premature death of laboratory mice and rats.

Over the next five years, Dyson created several different prototypes to trap harmful particles. However, the project was ultimately scrapped.

The Dyson car will be bespoke, feature a custom chassis and use battery technology developed in-house. The company says it has already committed 2 billion pounds ($2.6 billion) to the project.

Will Dyson succeed where Apple failed? Only time will tell.


  • donald seymour

    I bet it’s going to suck.

    • Bash

      Or blow, depends on the mode.

      • Tom Hilton

        Made of yellow and purple plastic.

        • Bash

          I thought you are in prison!

  • LeStori

    Everyone is getting on the bandwagon. Some are going to wish they caught the train instead.
    Not complaining, the move to electric cars should boost my finances substantially via the share market

    • Spyderdrifter

      I totally agree on the bandwagon BS. Got companies that have no business attempting to build cars of any sort who think they can just because they got money.

      • Six_Tymes

        true, on the other hand so much less moving parts are needed to build cars and part of why so many are attempting to do so. no big deal, some will survive and some wont, some will produce greatness and succeeded, some will produce great product and not succeed. thats how progress plays out…

  • rover10

    Does he realize the magnitude of such a venture? Building cars ain’t like building vacuum cleaners, which are not subject to exacting crash tests. Established car makers are finding the prospect of adopting electrification /autonomous systems, the most demanding of changes. I wish him the best of luck as he is one of the most free thinking, creative, entrepreneurs in the World.

    • Knotmyrealname

      Well, he has been at it since 2015, so let’s see.

    • KareKakk

      Plenty of small and large italian companies ready, willing and able to help with any engineering concerning construction of cars.

    • Rolan Volante

      If it all comes down to crash tests, then we can safely say James has already nailed it. One other thing is crucial, the extent of Elon’s addiction to the cord is exactly equivalent to James’s non-dependence on it. James is well aware of buyers’ attachments to cordless = seamless functioning, charging, and that’s one area James Dyson is gonna have the edge over Tesla.

  • Bash

    Right, because anybody can build cars.!

    • Auf Wiedersehen

      That’s the philosophy in China…You don’t even have to employ designers there…

      • Bash

        Fine. You have a point.

  • Spyderdrifter

    It takes more than $2.6 million to develop a car from the ground up…

  • Auf Wiedersehen
  • dumblikeyou2

    On my third Dyson cordless only because Bed Bath & Beyond keeps replacing it when it stops working every six months. This tango must come to an end at one point.

  • ChrisInIL

  • FoxJ30

    I bet it will be closer to a Mitsubishi iMiev than a Tesla S. Or even a Bolt.

  • Benjamin B.

    This is nothing new. The U.K. government has already given him money to build this EV. It’s a subsidy program.

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