2018 Buick LaCrosse Avenir Starts At A Very Cadillac-Like $45,795

In the market for upscale modes of transportation, Buick falls more in the “premium” category than full on “luxury.” But it’s delving into the upper reaches with the introduction of the LaCrosse Avenir.

Based on the brand’s flagship sedan, the Avenir version takes Buick into Cadillac territory: though official pricing has yet to be announced, Automotive News reports that it will carry a manufacturer’s suggested retail price of $45,795 (including destination).

That represents a $3,700 premium over the next-best Premium model (which starts the new year at $42,095), or nearly $14k over the $32,990 price of a base 2017 LaCrosse.

Equally telling is how the LaCrosse Avenir now compares in price to its big brothers from Cadillac: that $46k will get you into the base versions of a mid-size CTS or a full-size XTS, though not into the top CT6 that starts at upwards of $54k. For all that cash, though, the LaCrosse Avenir will come pretty darn well equipped. Don’t expect many substantial options on the order sheet – aside from all-wheel drive, which boosts the price up to $47,995.

Though it’s Buick’s flagship sedan, it’s not the most expensive model the brand offers: the similar Avenir version of the big new Enclave crossover starts at $54,495 (delivered), placing it (in Cadillac terms) between the smaller XT5 ($40k+) and the truck-based Escalade (which starts just under $75k).

If these prices strike you as a little much for a Buick, the automaker itself feels otherwise – and so, apparently, do its customers. Buick says that some 90 percent of LaCrosse buyers were already going for one of the top two trim levels, and that since introducing the new Enclave, 35 percent have opted for the Avenir model.

It’s a strategy that sister-brand GMC has followed well with its Denali sub-brand, and we won’t be surprised to see Buick roll out more Avenir models in the coming years.

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  • Glad Someone Still Likes Buick

    I like the lug nuts…that’s about it.

  • carlbolt

    “A $30,000 car in a $45,000 wrapper “ – <>

    • Every single manufacturer is guilty of this…

    • Moveon Libtards

      From Toyota driver who never actually drove a Buick Avenir model.

    • Nick099

      I agree.
      Over priced.

  • roy

    I still don’t get Buick’s position in the market. What do you mean by premium? You either compete in the luxury segment or you don’t. That premium thing gm can do that with denali

    • Buick is premium and they also sell more of these in China than the US, where Buick is cross-shopped with M-Bs, BMWs and Audis…I would however want to see what extras I would be getting for paying an additional $5K versus a fully optioned LaCrosse…

      • Bo Hanan

        Additionally, Buick sells so many cars in China that they could stop selling in every other market, (including the USA) and still be profitable.

      • CarCzarDesigner

        A Buick cross-shopped vs a Merc, BMW or Audi? lol

        • You need to read up on the Chinese auto market…you won’t be laughing afterwards…

        • Moveon Libtards

          You obvious are an uneducated hillbilly. Might want to get out of the shack and visit China someday.

    • bd

      Arguably, the Lexus ES and Acura TLX are “premium” and not luxury – which not coincidentally, are the main competitors for the LaCrosse and Regal.

      Something like the ILX is barely even premium (and the MB CLA/GLA are not luxury).

      • Moveon Libtards

        And this Avenir model blows away the Lexus ES by a wide margin. Drive them back to back and you will see the difference.

      • roy

        Ya but it is very confusing. Because the premiumness of such model is very vague. As far s cla gla, those are entry level models and understandable that they are not exactly luxury. And for that matter vw pass at euro used premium materials but vw ain’t faking the premium crap.

  • Moveon Libtards

    Actually drive an Buick Avenir model and you will know why they are making this decision. Buik has solid, well-made vehicles that are quieter than comparable Lexus models and nice features. Buick is a silent force.

  • Darius Fontenette

    Looks like an Azera up front.

  • SageOne

    How’s how they can give 20% off MSRP.

  • jsz00

    It’s a tarted up overpriced Chevy Impala

    • bd

      People say similar things about every Acura and Lincoln and all the Lexus, Infiniti and Cadillac models that are also either FWD-based or are BoF SUVs.

    • Six Thousand Times

      Not based on the Impala platform if that’s what you’re trying to say.

  • Navy P. Morroccan ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    In the most basic fashions of understatements with a lot less degree of chrome to made it less prominent, standard 310-horsepower that should have been increased to at least 335-horsepower to match the current CTS 3.6L, and standard all-wheel drive to help associate a better value, interior enhancements, and special privileges reserved to the Avenir customers would all have been great. When push comes to shove, I would opt for the Chevrolet Impala Premier (that looks better) and basically is the same car without semi-aniline leather for about 5 grand cheaper.

  • john1168

    I think it’s a very nice car with a comfy looking interior. I wish they’d change those taillights though. They look out of place on this car.

  • Bash

    It’s good, for what is essentially -to my eyes- an impala.

  • Six Thousand Times

    Looks better than the XTS but is missing MagneRide.

  • SteersUright

    When will there ever be a Cadillac or Buick bit of news anyone can get excited about? Their pricing is part strategy (overprice then discount, but over time hope to change peoples perception of the brand and lessen discounting) and part hubris. One look at this thing and I can’t see anything but an “upgrade” option at a national chain Car Rental lot, most certainly not a $45k car. In fact, you’d be hard pressed to sell these in droves even at $30k. Once Chinese realize how Buick’s are truly received here at home and stop clamoring for them, Buick will be keeping Pontiac company in the history books.

    • BlackPegasus

      So what would you do at Buick if you were appointed CEO? Buick rivals Lexus in terms of quality and customer satisfaction. What more can they do?

      • SteersUright

        Buick is certainly doing better, but it isn’t a truly desired car anywhere outside of China or a cheap lease deal. When China’s appetite slows as they become more sophisticated consumers and like the rest of the globe, trend towards German cars, Buick will be all but lost.
        If I were CEO, I’d make Buick the most handsome and most comfortable, quiet, best riding vehicles ever. The world doesn’t need another BMW pretender (like Cadillac tries so hard to be). Buicks primary faults are that they look too related to Chevrolets (I’d vastly improve distinction) with forgettable design inside and out. I would make at least one RWD flagship, a soft, quiet, true luxury model at around $55k (chassis taken from Cadillac), and ensure the rest of my lineup bettered Audi’s interior and exterior design with clean, simple lines. I’d also model after their powertrain strategy, with a very competent, powerful turbo 4 base engine across the range, and efficient larger engines. In essence, think Rolls for the masses. Understated elegance, beautiful crafted interiors, insulated, quiet, and the best ride of any competitor.
        I would never allow slapping a Buick badge on this thinly disguised and rather cheap looking Chevy.

        • BlackPegasus

          You’re hired!

    • Status

      Buick can command money that Pontiac could only dream of. That’s why Buick is still around.

      • SteersUright

        Comparing Buick to a defunct brand from the same automaker only serves to show where it may very well end up. Cadillac and Buick do not post anything close to class leading sales figures in their respective segments. Nobody truly believes any Buick is comparable to any German car, much less the quality of any Lexus. Chevy is likely the only true success story under the GM umbrella. Buick, if not made much more palatable to consumers, will eventually join Pontiac. Have you seen the cheapo leases that can be had on almost any Buick? Thats what moves their cars, not any notion of actual product superiority.

  • ejd1984

    If this was based on the Omega platform, it would be a really good price.

    • Tumbi Mtika

      So basically if it actually was a Buick Avenir.

      At that point, you’re actually commanding Cadillac money.

      • ejd1984

        For that car, I’d pony up the money. 🙂

        • Tumbi Mtika

          As would I.

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