Ferrari To Bring Drones With A.I. From Intel Into Ferrari Challenge

Ferrari is one of those automakers that you could never see coming out with an autonomous car. But that doesn’t mean the iconic Italian brand isn’t interested in bringing new tech to its Ferrari Challenge.

At the 2018 Consumer Electronics Show, Ferrari North America announced plans to enter into a three-year partnership with Intel. The collaboration between the two companies will see Ferrari implement Intel’s artificial intelligence (AI) and drone technology into its racing series for two major reasons: to improve the viewing experience for fans and to help drivers polish their racing skills.

The drones, apparently, would record data on every driver during the race, which would then be relayed back to the teams and broadcasters. The teams could give their drivers helpful information on how to put down a quicker lap. Broadcasters, on the other hand, could use the data to create more nail-biting narrative.

Being able to see a Ferrari Challenge race from a drone’s perspective sounds like a nifty idea, but the data the machines obtain could also be shared with viewers, making fans feel like they’re really at the race.

For those not familiar with Ferrari Challenge, it’s a customer racing series for Ferrari 488 owners. The vehicles that race in the series have been upgraded to put down some fast laps. Running a car in the series isn’t exactly cheap, resulting in wealthy, inexperienced racers piloting the machines, which means there’s plenty of mayhem.

Ferrari Challenge will begin to use the intelligent drones for the 2018 season, which is set to commence on January 25 at Daytona Beach, Fla.

Photo Gallery

  • So we can expect more drone shot in a race then? I hope it works.

Uber Driver Gets Mistaken For Getaway Driver, Gets Arrested, Then Released

The Uber driver gave a ride to a man who had just robbed a gas station with a pair of scissors.

Prancing Horse Invites The Public To Maranello With Universo Ferrari Event

The Universo Ferrari event will allow visitors to see the company’s best road and race cars of all time.

2020 Mercedes-AMG GLC 43 4Matic Launches With 385 HP

The new 2020 Mercedes-AMG GLC 43 4Matic features a twin-turbo 3.0-liter V6.

2020 Cadillac CT5 Costs Nearly $10,000 Less Than The CTS

Tired of fighting the Germans head-on, Cadillac’s CT5 looks like a bargain.

Tuned BMW 640i Doesn’t Give A Hoot About The New 840i

Senner has made this 640i Convertible more powerful than its 8-Series counterpart.

Continental Says Fully Autonomous Cars May Not Arrive Before 2030

Tech needs to be improved, regulation put in place and the public must trust them – and that will take time.

New Lotus Sports Car Coming Late Next Year, Will Be Launched In 2021

The upcoming model could be a replacement for the Elise, Exige or Evora.

Alpina Once Considered Making A High-End Mini

Alpina couldn’t justify the complexity and cost involved in making its own version of the Mini.

Ford Unveils Their Smallest Ever Pickup, Could Be Launched Early Next Year… As An Emoji

Boasting a 0-60 mph time of never, Ford’s latest pickup could be headed to a smartphone near you.

2020 BMW 1-Series: New A-Class Rival Shows Us All Its Secrets

A huge, 179-image gallery shows BMW’s brand new entry level model in every detail.