Every major player in the industry is developing electric cars at full speed, and the same applies to Mercedes which is currently testing its first electric SUV in cold weather conditions.

The new electric SUV was previewed by the Generation EQ Concept and will become the first production model under Daimler’s also new EQ sub-brand.

Set to be named simply the EQ C, the new electric SUV will ride on Daimler’s EVA architecture which was designed specifically for electric vehicles and will spawn four different bodystyles for the EQ range of models.

The footprint of the new EQ C puts it somewhere between the GLC and GLE in terms of size but Daimler is also planning smaller -and more affordable- EVs as previewed by the EQA Concept last September at the Frankfurt Motor Show.

The electric powertrain combines two electric motors mounted on each axle, with the total output said to be between 400hp and 430hp. Mercedes targets a driving range of up to 310 miles (500km) between full charges.

Chances are that when the EQ C reaches the market, it will be offered with different battery sizes. The Generation EQ Concept featured a total battery capacity of over 70kWh, according to Mercedes.

Production of the new EQ C will take place at the company’s factory in Bremen in 2019, with the actual car to debut at that year’s Frankfurt Motor Show. Mercedes wants the new EQ C to be priced at the same range “of a reasonably equipped Mercedes GLC”.

Photo Credits: CarPix for CarScoops