New Fiat 500 Urbana Edition Is Another Attempt To Keep It Fresh In Buyers’ Minds

The Fiat 500 Urbana Edition isn’t one of the most exciting premieres at the 2018 New York Auto Show, because, you know, it’s based on the same car that has been in production since 2007.

Still, the brand’s parent company, FCA, believes that America needs it, so they’re going to launch it this spring, shortly after its presentation.

So what’s different about it?

Available in five exterior colors, called Bianco White Ice, Perla White Tri-Coat, Pompei Silver, Granito Gray and Metallo Gray, it gets some exterior updates compared to the 2018MY. These include the smoked lights on both ends and 16-inch hyper-black aluminum wheels with ‘Urbana Edition’ elements.

Bucket seats at the front, trimmed in black Sport Cloth with silver accent stitching and black instrument-panel bezel transform its interior into something of an Abarth-wannabe, without the extra go.

Just like the rest of the 2018 Fiat 500 models, except for the 500e EV, the 500 Urbana Edition is equipped with a turbocharged 1.4-liter four-cylinder engine. It generates 135hp and 150lb-ft (203Nm) of torque, and works together with a five-speed manual or a six-speed automatic transmission, although the automaker hasn’t announced yet whether both options will be available.

The special edition version of the 500 joins the Urbana Edition variants of the 2018 500L and 2018 500X. The former is available on the Trekking models for an additional $395, and the latter adds an $845 premium on the FWD and AWD versions of the 500X Trekking. Both of them can already be ordered at Fiat’s dealers across the US.

more photos...
  • Carmelo Van Cabboi

    Not young but still beautiful

  • Soob


  • wait a minute

    Ignore Bmw’s mini, just update the 500’s engine, some new tech and keep rolling out new editions.
    I know, I Know that’s not clever product marketing- but why fix if it ain’t…

  • Dr Strangefingger

    I’ve been wondering what the Keith Urbana Edition would look like. Figured it would be a Ute or proper US style Pick up… hmmmm.

  • SteersUright

    I seem out of step with the other commenters, I think it looks past its prime inside and out. Fiat and the world is past ready for a fresh and new version of the 500.

  • Enter Ranting

    Please put this wretched thing out of its misery!

  • Six Thousand Times

    I’ll wait for the Peoria edition.

Uninsured Lamborghini Urus Driver Acts Like A Tool, SUV Gets Seized By The Police

The man was only insured to drive his parents’ VW Golf, not Lamborghini’s super SUV.

Hyundai Is Bringing A Mysterious Global Debut To Los Angeles

The mystery model will be shown alongside a plug-in hybrid crossover concept and the facelifted Ioniq.

2020 Jetta VS7 Is A Seat Tarraco In Disguise For China

The 2020 Jetta VS7 comes exclusively with a 1.4-liter with a six-speed manual or auto.

Kia Teases What Looks To Be The Seltos For The U.S.

The Kia Seltos is available with a range of petrol and diesel engines depending on the market.

2020 Macan Turbo And Taycan 4S Headline Porsche’s LA Auto Show Lineup

The entry-level Porsche Taycan costs $103,800.

Guess Who’s Excited About The Ford Mustang Mach-E? Yep, That Would Be Elon Musk

Musk hopes the Ford Mustang Mach-E will push other automakers to go electric.

UAW Members Narrowly Approve Ford Contract That Includes Plant Closure

Ford’s contract with the UAW calls for a new product to be built at the Flat Rock Assembly Plant that makes the Mustang.

Ferrari GTC4 Grand Lusso Is The Four-Door Prancing Horse You Never Knew You Wanted

The Ferrari GTC4 Grand Lusso has a sleek design with sharp angles and would make for a practical super saloon.

BMW’s i4 Has More Power Than The M3 At 523 HP, Can Charge Up To 80% In 35 Minutes

The BMW i4 will have an 80 kWh battery which will enable the model to travel 373 miles on a single charge.

Hyundai Wants In On Super Bowl LIV, Will Run 60-Sec Spot

Hyundai’s new 60-second Super Bowl LIV commercial will run in the second quarter of the game.