With the arrival of the Urus, Lamborghini is branching into new territory. But apparently the crossover isn’t the only new type of vehicle the Italian marque is offering these days.
Lamborghini unveiled a new line of electric bicycles at its factory museum in Sant’Agata Bolognese yesterday. It’s not actually making the e-bikes itself, though. Instead they’re licensed to a specialist manufacturer called Italtechnology. But they feature branding and livery from the famous supercar manufacturer all the same.
Italtechnology’s Lamborghini e-bike range includes two initial models. There’s a mountain bike designed for off-road use, and another road version designed for quick acceleration.
Both feature paintjobs created by Lamborghini’s Ad Personam division, using paint colors typically reserved for the company’s supercars. They’ll be sold online and at specialized retailers starting next month.
These are the first electric two-wheelers we’ve seen bearing the Lamborghini name and logo. But they’re not the first bicycles the Italian automaker has added to its lineup. Just last month at the Geneva Motor Show it showcased a strictly pedal-powered road bike produced by Cervélo Cycles.
Manual or electric, either one sounds like just the set of wheels to throw in the back of an Urus. Or to ride on city streets (or off the beaten path) where a big Lambo wouldn’t do the trick.
Of course, the Raging Bull marque isn’t the only one to lend its name to a line of bicycles. Even other exotic automakers like Aston Martin and McLaren have forged similar partnerships. Meanwhile Peugeot makes its own, and has since 1882. (But then the French manufacturer also makes pepper grinders.)