Get Ready, Aston Martin’s Bringing The Iconic DBS Nameplate Back

Aston Martin sure is busy at the moment. While one would expect the British marque to have its hands full with the recent release of the new Vantage and the DB11 not to long ago, Aston’s busy at work on what they’re calling a flagship super GT. While we don’t know a lot, we do know that the car will be dubbed the DBS Superleggera.

Car enthusiasts and Aston Martin fans won’t have to reach into the deep recesses of their mind to know that the DBS nameplate has played a large role in the automaker’s history. The three letters have been a part of the brand for nearly 50 years. In 1967, Aston unveiled the first vehicle to have a DBS badge. More recently, we saw the nameplate return for the range-topping variant of the DB9 in 2007.

Well DBS fans, the name’s making a comeback. And it’s bringing something even more iconic with it – a Superleggera badge. Now that might throw even some of the astute fans for a loop.

The Superleggera name is legendary

Aston Martin tacked the Superleggera moniker onto vehicles like the DB4, DB5, DB6 Mark 1, and DBS. The automaker used the badge to let the world know that the car had a lightweight body by Carrozzeria Touring Superleggera. Cars with the emblem were the lightest of the bunch. That makes sense as the word Superleggera translates to super lightweight in Italian.

Aston Martin DBS Superleggera

At the moment, Aston’s keeping a lot of the car’s specs to itself. But you can bet that the car will be light and have performance in mind. Another thing you can count on is the placement of the badge, which will be on the front fender – just like it was on the older cars.

“When you hear the name DBS Superleggera, you know what it is,” said Mark Reichman, Aston Martin’s chief creative officer. “It’s the definitive Aston Martin Super GT. It’s an icon, a statement and this one will be no different. We’ve pushed the boundaries of performance and design to give this car a distinct character and ensure it’s worthy of the heritage and weight that this name carries.”

Aston put out a teaser video, which doesn’t really show a lot except for a little bit of the front end of the vehicle. But, again, there’s not a lot to be learned there. The British automaker has gone from having nothing but old cars in its lineup to new ones that look amazing and have incredible performance. We’re definitely excited for the DBS Superleggera and you should be too.

  • Belthronding

    it should be Vanquish replacement.

  • Bash

    So this is the new flagship.

  • LWOAP

    Aston Martin DBS Superleggera?

    Hmmm…..

  • diego

    An italian name for a english car? No. DBS superlight sounds better.

    • Aston Martin and Superleggera worked close together in past century, so it is legacy.

    • Tumbi Mtika

      No it doesn’t.

      It sounds like a Caterham.

    • Why not, and beside like other said, it has historic connection back towards the DB4.

      And in the past we got Austin A40 Farina. So definitely not first.

  • Tumbi Mtika

    Marek* Reichman

    And this is great news. I hope the styling lives up to the name.

    Can’t wait to see what the Carrozzeria cooks up this time.

    • I thought Carrozzeria Touring isn’t part of this one. Pretty sure they got royalties for using that name.

      • Tumbi Mtika

        That sucks. We don’t get to really see semi-mass produced coach-designed cars. This could have been a nice change of pace.

        • Well there is always Bahar’s Ares.

          But yeah last design house to had a factory would be Pininfarina back in mid 00s. Since then technology has allow big company to take small manufacturing in house.

  • Bob

    Don’t disappoint me Aston! The DBS nameplate is important to me.

  • CJKnox
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