New 2019 Ford Focus Teased Again Before April 10 Reveal (Updated)

Ford has released a teaser video of its new 2019 Focus in Europe. The short trailer gives us a quick look at the front lights with a familiar LED signature (feel free to call it Thor’s Axe…), the aluminum wheels and the rear hatch.

Not much, but in a previous leak / scoop, we got a revealing look at the latest-generation Ford Focus without a hint of camouflage, courtesy of a reader of Vezess who snapped the hatchback during an official photo shoot of the car in Cascais, Portugal.

The new Ford Focus will premiere at an event on April 10. In the scoop, it appears as if the blue Focus pictured is an ST Line model due to the presence of a small badge on the front fender and a set of silver and black alloy wheels. An aggressive roof spoiler also makes the car look especially appealing.

Compared to the outgoing Focus, the exterior design of the new car is dramatically different. In fact, we think it looks quite similar to a number of South Korean hatchbacks, including the latest Hyundai i30 and Kia Rio. That’s certainly no bad thing.

Last year, Ford’s head of global markets, Jim Farley, revealed that the all-new Focus will move upmarket and sell in lower numbers than the current car. As part of this change, the hatchback will be available in range-topping Vignale guise while also offering a crossover-like Active version.

Production of the next Focus will commence in the second half of 2019. Most North American models will be sourced from China before additional variants from Europe arrive.

Article has been updated with the official Ford teaser video

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  • enthusia

    you can’t tell me that ain’t a kia forte

    • LWOAP

      It ain’t a Kia Forte.

      • Six Thousand Times

        Now you’ve gone and done it!

    • Jason Panamera

      You should focus more ( ba dum tss).

  • Pedro Pereira

    Seems like Portugal is the place of choice for photoshoots recently.

    • Benjamin B.

      Lisbon is beautiful and much cheaper than other cities in Western Europe

    • Trocadero

      I agree, Cascais is a wonderful place to live and only 25 minutes from Lisbon city centre & airport

  • Socarboy

    See Mr. President Trump, the Fords you bitched about being made in Mexico will now be made in China what do you have to say about that.

    • willhaven

      Hopefully he imposes import tariffs like the rest of the world does on auto imports.

      • Benjamin B.

        Hopefully other world leaders decide to jump off a cliff too.

        • willhaven

          That would be the best case scenario.

    • Benjamin B.

      Save NAFTA. Write your congressman and ask him or her to support free trade.

    • Benjamin B.

      USDM ST will probably move to Germany where the RS is made exclusively

      • Bob White

        All will be build in China.
        The RS is discontinued.

    • Harry_Wild

      Cost more since their will be import tariff on it! Buy something makes/assembled in the U.S. like a Honda or Toyota!

  • It really look good!

    • Bo Hanan

      I agree 100%! Even has swag to it.

  • Przemix

    That window shape resembles only one brand.


    I bet with different badging you’d never know it was a Ford Focus.

    • willhaven

      It looks pretty bland.

  • Love the shoulder line but rear end looks like a Kia Forte-Mercedes A-Class mash-up

  • Knotmyrealname

    The rear end (in side view anyway) looks like a Subaru Impreza!

  • fabri99

    Generic is the only work I can think of. This could very easily come from any other brand. I wish designers were employed to do the work they have studied for. All they get to do is copy and paste what any other hatchback on the market today.

    • Subi-Rubicon1

      I completely agree with your statement. I believe this occurs more frequently than not due to the success of those designs. The designs that are more original prove to be too challenging for auto manufactures to sell to the average auto consumer, hence the “copy & paste” philosophy.

      • fabri99

        Yeah, it must be that. And yet there’s a long list of bold, eccentric designs and out-of-the-box thinking that have been a huge success for their makers. Thinking about the Nissan Juke and Qashqai, the first generation Renault Twingo, the Range Rover Evoque, the previous generation Fiesta… And there’s a lot more. Cars that stand out are a risk, but if they are successful, they really are SUCCESSFUL. Like can’t-keep-up-with-demand successful.

  • MJ Coffey

    Looks surprisingly great to me! Can’t wait to see the full car in detail. Might become my new daily if Ford doesn’t mess up the rest of the design.

  • StrangerGP

    lol looks a lot like Fiat Tipo hatchback

  • ErnieB

    I like it..

  • dumblikeyou2

    It definitely has a Korean feel to it which I can’t believe I’m saying, but hey, look how far the Korean car companies have come since the days of shitty Korean cars. That wasn’t very long ago either.

  • Nihar

    I don’t see any Fiat.

    • Walter Bova

      there is a lot of tipo on the side

  • Infinite1

    Volvo front end with Kia rear end

  • erly5

    Pleasantly surprised. Really thought Ford would balls this one up as they have done with the Fiesta imo. But this looks just different enough so not as to be mistaken for it’s predecessor, unlike it’s smaller sibling unless viewed from behind.

    • Tumbi Mtika

      Whether that’s for better or worse, remains to be seen.

  • Vassilis

    Wow that looks really good!

  • Infinite1

    Can’t wait for the RS version to come out though

  • Infinite1

    Volvo front and Kia rear end to me but it looks really good

  • ErnieB

    Wonder if the fusion will be next..

  • SgtBeavis

    I was thinking the headlamps gave off a Volvo vibe.

  • Honda NSX-R

    Looks great

  • Ford really needs to understand Jaguar, Aston Martin, Land Rover, and now Volvo and Mazda do not belong to them anymore and stop copying them ! I don’t get unlike GM, when Ford own them, they respected every brands identity and for the most part, you had to know all those brands were part of Ford. Now that Ford sold them all, you have small hatch and sedans pretending to be Astons, The Explorer pretending to be a Range Rover, Now this ? A Mazda 3 with Volvo lamps? Why can’t they have a good Ford design language when they’re not doing Trucks and Pick ups?

    • cravebd

      It looks all Ford to me.

  • Benjamin B.

    I’d be happy if the USDM ST moves to Germany where the RS is made. Base models from China are fine. The long wheelbase Volvo S60 and Cadillac CT6 plug-in hybrid are two more posh cars from China.

  • LJ

    Attractive, but a bit too derivative in my opinion. For better or worse, the Focus has always been unique looking. If you posted this picture without telling me what it was, I’d guess Kia by the tail lights.

  • Tumbi Mtika

    This is what happens when a Subaru concept actually makes production.

    The (oxford?) blue doesn’t help matters either. But it looks pretty good, so I guess it’s fine.

  • PhilMcGraw

    It may just be me, but I can’t help but find it funny how much it reminds me of the just unveiled Kia Ceed. Even the wheels look very similar.

  • Alter Ego

    That looks extremely foreign. It looks nice but that’s the most Japanese/Korean/European American car I’ve ever seen

  • Cross

    Did Ford and KIA decide to do some kind of joint venture in designing the rims? Seems like the have the same blue as well?

    • sidewaysspin

      That looks like a cheap knockoff of a Mercedes A-Klass especially the banana style side windows.

  • Matt

    I like the focus, most have been pretty fun to drive small hatches with reliability & affordability. But looks isn’t its strong suit. This new one seems to look the best imo between its other gens. Idk if you’re referring to just Kia’s limeup of small cars/hatches but the stinger looks much better over the new focus, both inside (unless Ford completely surprises us) and outside.

  • :/ Yurr

    Wow those look my hubcaps lol 😮

  • Six Thousand Times

    Looks kind of nice and upscale. Too bad the NA version will come from the land of substandard drywall and poison dog food. And spying cellphones. Where’s that 50% tariff, Don?

  • Subi-Rubicon1

    The only thing that I see remotely similar to the Fiat Tipo on this Focus are perhaps the taillights.

  • sidewaysspin

    Why are cars that sell here made in China? No wonder the Chinese are owning the world while the rest fights to get out from the economic crisis.

  • Smilegarden

    If I were Mazda, I would sue Ford. This is a Mazda 3.

  • Paul

    It looks like it had a lot of Mazda influence from the designers. I really do like it though and much better than the Cruze Hatch.

  • Really the car is mind-blowing outlooks indeed, I am thinking about the inside panel of the car. Specially seat comfort ability, air-bypassing system etc. Thanks and cheers.

  • Wandering_Spirit

    From that unclear picture i think it is the first Focus since first generation that i may like a Focus. It’s always been as ugly as hell for me. This one seems different.

  • Dennis James

    But all said and done, it looks pretty great to me !

  • DGC

    After reading this, does this mean we will get the ST version from Germany then? And most likely the RS at the end of it’s cycle?

  • Six_Tymes

    it better be good and get good reviews, because obviously its got some big shoes to fill.

  • TrevP

    Looks better than the last!

  • Harry Nimmergut

    Production BEGINS in the second half of 2019???WTF??? What on Earth is taking so long? No sedan version?

  • ErnieB

    This looks great!!

  • atomicbri

    There was no mistaking the first generation of Focus. This soon to be new model looks about like every other hatch that’s out now (Fiat Tipo, Peugeot 308, Alfa Giulietta, Kia Ceed, etc). Forgettable design.

  • Nik

    Looks very bad

  • Paul Webster

    Millennials…. it’s all about what it looks like. These comments can be made about any small hatch relative to any other. No wonder the confusion.

  • Bob White

    I wouldn’t bank on that. Ford are also switching European Focus production in Cologne to China and replacing it with an electric car/SUV.

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