If you enjoy browsing social media websites for hours on end, you could be perfect for a new job at Tesla. That’s right, the electric automaker is looking for someone who knows how to navigate Reddit and the like.
The role, officially dubbed as a ‘Social Support Specialist,’ will require the chosen candidate to interact with Tesla owners on social media and to repair and develop relationships with customers and internal departments.
In the section listing the responsibilities the job entails, Tesla states that the employee will need to “monitor [a] variety of social media channels, including, but not limited to, Twitter, Facebook, Tesla Forums, TMC, Model 3 Ownership Club and Reddit.” Additionally, the job requires “direct engagement with owner advocates in the social space where possible”.
It’s probably more involving than it sounds
One particularly interesting responsibility of the position is for the Social Support Specialist to work alongside the Social Communication and Customer Experience teams to alert them of Tesla-related issues trending on social media.
While it is unusual to come across a job listing like this from a major car manufacturer, the truth is that they all employ people in similar roles. As social media has become increasingly popular in recent years, automakers have assembled huge social media teams to not only promote their products but also to interact with customers and discover any concerns they may raise on public platforms, such as forums or Reddit.
Interestingly, a user on Reddit claims that Tesla has a database of usernames it has obtained from various forums and linked each of these usernames to the customer and their car. If true, we wonder if it’s legal…