With the introduction of the new Urus, Lamborghini aims to double its sales and production – making the new crossover its most important new product. But its existing super-sports cars will still make up the other half of the company’s reach, and both have just achieved major milestones.
The Bolognese automaker announced this week the completion of both its 8,000th Aventador and its 11,000th Huracan. The grey Aventador S Roadster is headed to a customer in Japan, while the blue Huracan is staying right there at home in Italy.
The latter achievement puts the Huracan on track (though it has yet) to surpass the sales of the previous Gallardo, which remains the company’s most successful model to date. The factory in Sant’Agata produced over 14,000 of those, but took over a decade to do so. The Huracan, meanwhile, was only introduced four years ago. So at this rate, it should only take another couple of years for the new ten-cylinder supercar to eclipse the production of the last one.
That’s something which its big brother did long ago. In fact, with the completion of the 8,000th Aventador, Lamborghini’s made nearly twice as many as it did of the previous Murcielago. It took the Raging Bull marque nearly a decade to produce 4,099 Murcielagos, and less than seven and a half years to complete its 8,000th Aventador.
What’s more is that the pace keeps quickening. Though Lamborghinis remain relatively rare beasts (due to principally to their price and orientation), the manufacturer produced 11% more Huracans and Aventadors so far this year than it did in the first half of 2017. In fact, the number of cars Lamborghini produced in the first half of this year surpasses the full-year totals from just five years ago. Or put another way, the company’s making twice as many cars now than it did just half a decade ago. And the sales chart will soon begin to rise even more dramatically as the first examples of the Urus begin reaching customers around the world this month.
“Lamborghini continues to be in consistently good shape. Delivering another new all-time high, for the fourth consecutive half year, confirms the sustainability of our brand, product and commercial strategy,” said CEO Stefano Domenicali. “The success is all the more remarkable as we master the unprecedented double challenge of creating new models in our super sports car range, while simultaneously ramping up the production of our highly acclaimed Super SUV Urus.”