Ford Will Not Bring Focus Active Crossover In The U.S. From China, No Thanks To Tariffs

Ford’s plan to sell the jacked-up version of the new Focus in the US market has been scrapped, thanks to the tariffs imposed on Chinese imports by the Trump administration.

The China-built Focus Active and the Mustang were supposed to become the only cars in Ford’s US model range but the market conditions have changed drastically, forcing the company to pull the plug on the Focus completely.

“Given the negative financial impact of the new tariffs, we’ve decided not to import this vehicle from China,” said Kumar Galhotra, Ford president of North America, to Detroit News. “The significant thing that moved was the tariffs going up substantially higher. We’re choosing to deploy resources elsewhere.”

GM has already asked the U.S. government for an exemption from the tariffs for the Buick Envision but Ford didn’t seek a similar exemption for the Focus Active.

“Many models will be withdrawn from the U.S. market, and many won’t be built in the U.S. at all,” said Kristin Dziczek, vice president of the Ann Arbor-based Center for Automotive Research. “There are a whole lot of implications for the automotive industry and for consumers in terms of choice and prices.”

The new Ford Focus, which is produced in Germany and China, will be sold exclusively in Europe and China. The company expected to sell fewer than 50,000 examples of the Focus Active in the US, which means that the impact of dropping the model from its future range will be marginal.

Ford’s transition from sedans to SUVs includes axing models like the Taurus, Fusion, C-Max and Focus Sedan. The company will instead pursuit greater profit margins by staying away from entry-level vehicles, but stressed that it will replace the sedans with new, similarly-priced crossover models.

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  • Althea Later

    No big loss. We already have the Subaru Impreza Crosstrek which this looks almost identical to. The Subaru Impreza Crosstrek is made in the USA by a Japanese company (ironic, isn’t it?) and is probably more reliable than the Ford will be.

    • EM1

      Incorrect. The base Impreza models are made in Indiana whereas the Crosstrek is from Japan.

      If Ford wants to continue being cheap and lazy, they can build it in Mexico.

  • willhaven

    Best news of the day.

  • I didn’t like the Focus Active I wanted the Ford EcoSport.

    • Mr. EP9

      That thing is worse.

    • Able

      What is wrong with you?

    • Mr_Fanta_Pants

      You should seek urgent medial attention.

    • I meant an Expedition.

  • Mr. EP9

    And nothing of value was lost. Don’t care.

  • Denzel

    The only thing it killed was a possible jacked up ST or R version. Not going to lie I was looking forward to it.

  • MarkoS

    Opportune politics maybe, but I doubt if tariffs had little to anything to do with it. Most are not hot on a Chinese made American Brand in the USA. I believe the Focus Active also lacked AWD and that Ford has this covered with the Escape and upcoming baby Bronco (Maverick.)

  • erly5

    I see Ford’s new strategy is going according to plan, leaving the Mustang as the only car in it’s future line-up. Do they really think people are going to stop buying sedans? Ain’t going to happen.

  • LJ

    Ford seems to be acting extremely odd lately.

  • Nick

    I wonder who his brain-dead support base is going to put the blame on for this.

    • Six Thousand Times

      Obama.

  • Rocket

    Should have stayed with Plan A and built the damn thing in Mexico. Fools.

  • Able

    Did they say it wasn’t coming to the US at all, or just that it wasn’t coming from China?

  • Six Thousand Times

    Why should GM get an exemption? They got the bailout. They didn’t get that just to import Buicks from China.

  • john1168

    This was going to be built in China??? I had no idea. No loss then. Lately I’m very disappointed with them slowly building more of their vehicles in China. First I heard some of the new Explorers will be built in China, then it was the Mustang GT six speed manual transmission (non Tremec) and now this Focus.

  • kachuks

    Focus sold 158k US units in 2017. They’re replacing it with this turdpile that expected to sell less than 50k??

    Sedans are not dying, they’re killing them to screw us into buying more expensive and higher margin cuv crap.

  • charlotteharry57

    Oh Ford, you’re headed down the tubers if this nonsense keeps up.

  • dll1183

    When Ford announced that they were discontinuing most of it’s car models I read that as a tacit admission that it couldn’t compete with Japan and South Korea in that arena. This (very hasty as negotiations are ongoing) decision just reinforces that belief. Ford will ultimately regret canceling most of it’s cars, especially when most of those long time Ford buyers find little suitable in a Ford showroom and migrate over to other brands, likely to never return.

  • Six_Tymes

    OMG! its like the end of the World!

    as far as the car, its a hansom car, just dislike the tack on nav screen look, like so many other companies do. i find it very distracting while driving

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