Kia Gives A Glimpse Of New ProCeed’s Sexy Posterior

Kia took the wraps off its all-new Ceed hatchback earlier this year, but it’s not done yet. The Korean automaker says it will unveil the new ProCeed just a couple of weeks from now at a dedicated event on September 13, and showcase it to the public at the Paris Auto Show on October 2.

But before it does, it’s giving us this first official glimpse at what to expect.

Where the previous Pro_cee’d (with or without the odd characters in the name) was a three-door sport hatch, the decline of that segment has prompted Kia to go with a different bodystyle this time.

Previewed by the Proceed concept shown last year, the new ProCeed will be a five-door “shooting brake” – which we expect (from the spy shots of the prototypes we’ve seen so far) to mean a sleek five-door wagon. (Think more along the likes of the Mercedes CLA or CLS shooting brakes than the Ferrari GTC4 Lusso, but at a much more accessible price point in any case.)

That would place the new Kia ProCeed somewhere in between the Ceed hatchback and the Ceed Sportswagon, while retaining the model’s three-body lineup. Roofline side, we’d expect the same technical details as its stablemates, including engines ranging from 1-1.6 liters – and potentially a more performance-oriented GT version.

Kia isn’t the first automaker to leave the three-door hatchback form behind. The VW Polo, Seat Ibiza, Citroën C3, and Peugeot 208 have all moved away from the slow-selling format, to name just a few. And the Audi A3 is expected to follow the same route. At this rate, we wouldn’t be surprised to see others pursue a similar approach as customers apparently favor the extra portals, but still expect the same sporty look and feel.

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  • Six_Tymes

    the concept is amazing

    • Larry Qualls

      But we already know whats up…

  • Porsche-inspired, eh?

  • erly5

    I’m thinking this will be Kia’s version of the Hyundai i30 fastback. So nothing sexy to see here and absolutely nothing like the concept. I hope I’m wrong!

    • Larry Qualls

      You’re not!

  • charlotteharry57

    Sexy? Umm…looks like a Dodge Durango to me…

  • botornot387

    Kia: We can’t design anything so we’re just gonna borrow Audi/Porsche designs… since we stole some of your designers anyways

    • Galaxium

      Yikes, another person who doesn’t know what they’re talking about.

      These car companies have huge studios of hundreds of designers working on every little thing on a car. This looks nothing like an Audi. In fact, it’s a nice design progression that Kia has been going through for the past year.

      • botornot387

        Yikes, another troll who can’t respect that people are entitled to their own opinions. And whether or not they have their own studios around the world, they are still copying, and have been copying Audi, and other German designs for quite some time. The light strip is straight out of Audi/Porsche world. And they have taken on multiple designers from all the German brands. I didn’t say it was bad, just that they need to develop their own design language.

        • Galaxium

          Stop talking lol

          Hyundai and Kia have their own design languages. They aren’t copying. They have the biggest designers in their design studios. Peter Shreyer (Audi), Luc Donckerwolke (Audi, Bentley, Lamborghini), Alexander Selipanov (Bugatti, but more specifically, the Chiron), SangYup Lee (He started Merecedes’ new design language that started with the second-gen CLS and he designed the new Bentley Continental GT).

          Genesis’ designers come from many of the biggest auto design schools. They aren’t looking to copy.

          • botornot387

            Well we can always agree to disagree.

        • greatscott

          Honest question, so forgive me if I’m wrong, but wasn’t the light strip more of an Azera design language from way back around 2005? Granted, the middle red strip was a reflector rather than a full on illumination until around 2016 or so, but the design concept of the strip was genuinely there. A couple years ago, Dodge took cues from the Azera too but actually lit up the center strip.

    • greatscott

      The good thing though is that they’ve finally found a distinctive design language when they debuted their tiger nose grille back in the days, because everyone knows a Kia from that.

      I guess it’s not too surprising how this new direction coincided with Kia’s sister company, Hyundai, sparking a design renaissance in the auto industry in 2011. Well, to be fair, Kia’s Optima was the other half of the revolution, not just the Sonata. Audi was the other primary design influencer in the industry at the time too.

      It’s true they couldn’t design much many years ago, but I think it’s safe to say now that, when so many other car brands have been taking inspiration from Hyundai and Kia over the last decade, they’re doing something they can be pretty proud of.

  • Bob

    I believe one of the biggest problem with Kia right now is the badge. Not in a symbolic way; quite literally the badge looks out of place on their fancier designs.

    • Larry Qualls

      I’ve been saying it for a while now! KIA looks cheap, even as i just typed it here. It’s even defined as cheap!

      • Bob

        You are clearly ahead of the curve. I can’t unsee it now.

        • Larry Qualls

          Lol Sorry Bob!

        • Larry Qualls


  • ace_9

    Not a hatchback.

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