2019MY Lincoln Navigator Gets Safety Tech Pack As Standard, Prices Increase Slightly

Lincoln has played around with pricing for the 2019 Navigator, confirming that some 2019 variants will cost $3500 more than 2018’s offerings.

Cars Direct reports that the Navigator range starts off at $74,500 including destination, a small $650 increase over the 2018 model. Buyers of the 2019 Navigator Select will be hit with a $,1000 hike, with prices now starting at $78,850.

However, it is the 2019 Navigator Reserve that has been slapped with the most significant price increase. Whereas the 2018 model commanded $83,000, the 2019 variant starts at $86,500, a $3,500 price jump.

This price increase isn’t without good reason. For 2019, Lincoln is making the once-optional Technology Package standard. This option used to set back customers $2640 and includes auto emergency braking, lane departure warning, auto parking and adaptive cruise control, among others.

Elsewhere in the 2019 Navigator range, Black Label trim models are $2,190 more expensive and are now priced from $97,690. Included in this price increase are 30-way power adjustable seats. Topping out the 2019 Navigator range is the Navigator L Black Label, setting buyers back a cool $100,890.

The Lincoln Navigator serves as a direct rival to the Cadillac Escalade and in L Black Label trim, costs $700 less than the range-topping 2019 Cadillac Escalade ESV Platinum.

Beneath the Navigator’s beastly bodywork is a twin-turbocharged 3.5-liter V6 delivering 450 hp and 510 lb-ft (691 Nm) of torque. Mated to this engine is a 10-speed automatic transmission sending power through all four wheels.

In a bid to help promote the redesigned Navigator when it launched, Lincoln recruited help from the likes of Matthew McConaughey and Serena Williams.

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  • Nordschleife

    Well I heard they are selling well so kudos to Lincoln for getting back in the game.

    • TheBelltower

      These always sell when they are newly launched. Sales tank pretty quickly once the excitement subsides. The reality is, for the money, this is a pretty mediocre SUV.

      • дапвт

        Navigator never sold well. It was always outsold by the Escalade. This however sells so well, they can barely keep them on the lot for more than 24 hours.

  • botornot387

    We just got one of these in on their used lots. To me its definitely better than the Escalade. I don’t really love the taillights, they say minivan more than lux SUV. Also, the interior could use better materials for a 100,000 SUV. Safety equipment being standard should just elevate this. Everybody wants that equipment.

  • Blanka Li

    $86,000 for something that is worth $5,000 in less than 10 years. Wow.

    • Jay

      That’s a bit of exaggeration but you do have a point. I do think these will hold their value a more than the previous generations though.

    • дапвт

      It won’t cost $5k in 10 years, stop making things up. And all cars lose value. Bentleys lose 50% in 3 years.

  • Richard Jones

    Everyone who has something negative to say about this new Navigator, keep on riding the bus.

  • jim

    Makes the Cadillac look old and dated

    • performante

      Because it is? The current Escalade has been out since 2014..

  • Dione D. James

    I’m a lincoln man, but lincoln pls dont sell out to compete with Cadillac. Dont price the NAV so high that people or ur loyal customers who like to up grade cannot be price so high. As I told many people b4 Cadillac has so much stock on their lots be it ain’t selling now if lincoln do that they will lose their faithful customer. Those $100k prices are getting into the range of some house or land that does not depreciate so pls leave it reasonable
    #LoyalityOverRoyalities

  • Logan Willhite

    That is hideous. The rims look terrible and it is literally a boxcar. Looks something a train would be hauling.

  • performante

    So hideous. I thought they would look better in person, nope. Worse.

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