SEAT’s Revolutionary Tech Sends Sounds Directly To Ears

You won’t have to listen to your kid’s favorite tunes in the car again if SEAT’s latest technology gets the green light for production.


Created in collaboration with Noveto, it’s a revolutionary system that allows sounds from any device to be directed to each individual’s ears. The solution goes beyond the need for headphones or traditional audio speakers, according to the two companies.

Kids aren’t the only target of this technology, as the carmaker says drivers will be able to manage phone calls, while passengers will still listen to their selected music. Moreover, the system is said to deliver a high quality audio experience to each user, isolating them from the surroundings.

Also Read: SEAT To Introduce A New Car Every Six Months, Including EV With 500Km Range

Before deciding whether it’s feasible, based on a number of factors, including public appreciation, and if it should be put into production and offered as an optional extra, the main goal behind this new in-car tech, which is part of the XPLORA project, is to integrate it within a SEAT vehicle in the future. Until then, the Spanish automaker says it will present its conclusions next December.

“SEAT aims to be a driver of innovation in the development of this kind of tech solutions, and we are particularly proud of the progress shown by XPLORA”, said the company’s Digital Officer, Fabian Simmer. “We hope this is the first of many disruptive projects.”

“Both companies have a shared vision for how Noveto’s proprietary technology can help SEAT continue to maintain this leadership position, while helping to transform the driving experience for SEAT’s customers for the better”, added Noveto’s CEO, Brian Wallace.

more photos...
  • PB

    The Israelis are pretty good at sending sound directly to people’s ears. Usually its an explosion of sound.

  • G82FS

    Isn’t this the same thing Kia/Hyundai released a couple of weeks ago?

  • Sébastien

    I’m curious how well it could do in offices/openspaces

  • eb110americana

    I think it was Dodge or Chrysler that had speakers above each passenger which used some technology to isolate sound to a narrow area. That was something like 10 years ago now.

    • brn

      Chrysler has a long history of doing something before other’s do it, but often before it’s ready, so it fails. They don’t get the credit for being innovators before their time.

Ay Caramba! One-Off Turquoise Koenigsegg CCXR Crashes In Mexico

The CCXR seems to have hit a concrete poll first and then slammed into a curb.

See The New 2020 Toyota Supra In All Eight Color Options

The standard 2020 Toyota GR Supra will arrive in U.S. dealers in fall this year.

New Chevrolet Onix Is Yet Another Compact Sedan For China

The new Chevrolet Onix will be offered with 1.0-liter and 1.3-liter engines.

China’s 2020 Buick Encore II To Sit Alongside New Chevrolet Tracker

First photos of China’s new 2020 Buick Encore II have surfaced ahead of its debut later this year.

Tesla Gives Model 3 A 5% Power Increase Via Software Update

Even the base, $35k Model 3 can do the 0-60 mph in just 5.6 seconds, but now it’s even faster.

Cargo Ship Carrying New 911 GT2 RS’ Sinks, Porsche To Resume Production Of Model

The cargo ship was carrying several new Porsche and Audi models, including four 911 GT2 RSs.

Brand New 2008 Dodge Challenger SRT8 Was Kept In Trailer For 11 Years

You can get this Challenger for $37k – or a 2019 R/T one and save $2,5k for fuel or whatever.

Here’s Our First Look At Top Gear Without Matt LeBlanc And Rory Reid

The two well known Top Gear hosts are being replaced by Freddie Flintoff and Paddy McGuinness.

New 2020 Corvette C8 Renderings Might Be Onto Something

The CGIs are modeled after the most recent sighting of 2020 Corvette testers.

Bugatti Could Be Working On An All-New Royale

Rumored to launch in 2023, the Bugatti Royale is said to be an electric vehicle which could have around 870 hp.