SEAT’s Revolutionary Tech Sends Sounds Directly To Ears

You won’t have to listen to your kid’s favorite tunes in the car again if SEAT’s latest technology gets the green light for production.


Created in collaboration with Noveto, it’s a revolutionary system that allows sounds from any device to be directed to each individual’s ears. The solution goes beyond the need for headphones or traditional audio speakers, according to the two companies.

Kids aren’t the only target of this technology, as the carmaker says drivers will be able to manage phone calls, while passengers will still listen to their selected music. Moreover, the system is said to deliver a high quality audio experience to each user, isolating them from the surroundings.

Also Read: SEAT To Introduce A New Car Every Six Months, Including EV With 500Km Range

Before deciding whether it’s feasible, based on a number of factors, including public appreciation, and if it should be put into production and offered as an optional extra, the main goal behind this new in-car tech, which is part of the XPLORA project, is to integrate it within a SEAT vehicle in the future. Until then, the Spanish automaker says it will present its conclusions next December.

“SEAT aims to be a driver of innovation in the development of this kind of tech solutions, and we are particularly proud of the progress shown by XPLORA”, said the company’s Digital Officer, Fabian Simmer. “We hope this is the first of many disruptive projects.”

“Both companies have a shared vision for how Noveto’s proprietary technology can help SEAT continue to maintain this leadership position, while helping to transform the driving experience for SEAT’s customers for the better”, added Noveto’s CEO, Brian Wallace.

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  • PB

    The Israelis are pretty good at sending sound directly to people’s ears. Usually its an explosion of sound.

  • G82FS

    Isn’t this the same thing Kia/Hyundai released a couple of weeks ago?

  • Sébastien

    I’m curious how well it could do in offices/openspaces

  • eb110americana

    I think it was Dodge or Chrysler that had speakers above each passenger which used some technology to isolate sound to a narrow area. That was something like 10 years ago now.

    • brn

      Chrysler has a long history of doing something before other’s do it, but often before it’s ready, so it fails. They don’t get the credit for being innovators before their time.

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