Daihatsu Boon Style Is One JDM Special We Can Live Without

Japanese automakers save some models (and editions thereof) for their own domestic market. Maybe even most of them. Some of those – amped-up WRXs and GT-Rs and the like – we wish we could get our hands on. But this is one we’re glad to do without.

It’s the new Style edition of the Daihatsu Boon – a subcompact hatchback otherwise known as the Daihatsu Sirion or Toyota Passo. And while it may be oriented (as its name suggests) towards style, it’s not a style that we’d embrace.

Launched together with the latest revisions to the Boon, the Style edition is characterized by “soft, rounded lines forming a distinctive and cute silhouette,” in the manufacturer’s own terms. More to the point, it’s pink. Very pink.

Juicy Pink Metallic is what Daihatsu calls it, and it’s available in either a single tone or two-two finish with a white roof. Fortunately there’s a Powdery Beige Metallic version as well, but the Japanese automaker is clearly going after the Hello Kitty crowd with this one.

It also features unique alloys measuring all of 14 inches, along with LED fog lamps, white exterior trim, magenta-accented interior accents, faux-suede upholstery, and special glass that filters out infrared and ultraviolet light.

At ¥1,522,800 (about $13.5k) in front-drive spec or ¥1,718,280 (about $15k) with all-wheel drive, it’s not the most expensive version of the Boon that Daihatsu offers domestically – but it’s near the top of the line for a budget-oriented supermini. Pricing for the revised Boon (sans the Pepto coating) starts at ¥1,177,200 (~$10k) in base X trim and tops out at ¥1,891,080 (under $17k) for a fully loaded Boon CILQ with the G Package and AWD.

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  • Christian
  • Pelopidas Georgiadis

    I guess it’s offered in other colours as well.
    Besides that fit-for-a-woman pink I do not find something NOT to like.
    As for anything else besides aesthetics, someone has to drive it so as to inform us.
    Small cars remain as such, whether we like it or not.

  • J Hod

    the interior has some lovely touches

  • Well pretty sure it will appeal to a lot of girls and ladies.


  • ThatGuy

    This is why they are closing up shop worldwide like what the new owners did with Dacia.
    And they wonder why brands like Tata and Geeli are growing, while they make basic cars at least they have generic style not this peach here. And using women as an excuse is lame, my wife would say no thanks.

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