Today’s the day Volkswagen finally lifts the wraps off its all-new T-Cross. The Polo-sized SUV will be unveiled at the same time in Europe, China, and South America, signaling VW’s global SUV ambitions.
The T-Cross will give the automaker a presence in the fast-growing small SUV market. The B-segment model is part of what Volkswagen calls “the largest SUV offensive in the company’s history.”
Naturally, such a product onslaught will have significant repercussions on the carmaker’s lineup. VW forecasts that, by 2025, every second Volkswagen passenger car sold throughout the world “will probably be an SUV.”
That’s pretty radical when you think about it. One in two VW passenger cars will be an SUV, up from one in five right now. The company expects that the main drivers of the strong SUV sales growth will be North and South America, as well as China. In absolute numbers, VW estimates it will be offering more than 30 SUV models throughout the world by 2025.
Come tomorrow, the German carmaker will have four global SUVs on offer: the T-Cross, T-Roc, Tiguan and Touareg. That excludes regional models such as the North America-exclusive Atlas and China-exclusive Teramont. Many new models will follow, including the first all-electric VW SUV, the I.D. Crozz, that’s set to arrive in 2020.
“SUVs are becoming increasingly popular with our customers throughout the world,” says Jürgen Stackmann, Member of the Board of Management Volkswagen Brand for Sales, Marketing & After Sales.
“This is why we are consistently pursuing our current SUV offensive. It will be a key contribution to strengthening our core business so that we can invest the necessary billions of euros in mobility and autonomous driving,” the executive added.