Mitsubishi Boss Says Cars Still Matter, Makes Case For New Lancer, Mirage

Like all other mainstream automakers out there, Mitsubishi has to deal with the issue of growing crossover and SUV sales.

The Japanese automaker already has a number of high-riding vehicles in its lineup to cater to its clients’ needs. However, passenger cars still account for a good chunk of sales worldwide, so they’re currently reconsidering the Mirage and Lancer.

Accordint to GoAuto, speaking to the automotive press during the reveal of the facelifted L200 in Thailand, Mitsubishi COO Trevor Mann admitted that they’re not saying ‘yes’ or ‘no’ to anything just yet. Their plan is still being discussed and they’ve got “some ideas in the pipeline”.

“Obviously, as a brand, you need entry vehicles, you need to ideally bring somebody into your brand and then walk through the brand as their lifestyle changes, be it financial or family-driven”, Mann said.

Also Watch: Is The Mitsubishi Mirage America’s Worst New Car On Sale?

Development of the Mirage’s successor has already begun, and for the subcompact car, Mitsubishi is looking at the Renault-Nissan-Mitsubishi Alliance for the platform. “It’s likely that the next Mirage will be on the CMF-B platform, but not decided yet”, he commented. The CMF-B architecture will also underpin the upcoming Renault Clio, Captur and Nissan Juke.

As for the next Lancer, Mann said “it wouldn’t necessarily be on the Megane platform. If we are talking about passenger vehicles, depending on the size, it would be on the CMF-C platform.”

Mitsubishi’s intention to keep passenger cars in its lineup was further highlighted by Corporate VP of Product Strategy, Vincent Cobee.

“I know all of you guys write about the growth and emergence of SUVs, and it’s correct, it’s 35-37 percent of the total market today, and it’s still growing. But that doesn’t eradicate the fact that there will be 40-50 million cars that will be traditional passenger cars.”

Cobee added that they need to “cater to those 40 million customers”, so they will “investigate the possibility to look at passenger cars. We have in our wish list some intention to do passenger cars.”

Note: Mitsubishi Grand Lancer and Mirage pictured

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  • charlotteharry57

    I was really beginning to think that Nissan-Renault had completely forgotten about Mitsu, save for developing nations. They surely don’t seem to be in any hurry to redevelop the brand.

  • Mr. EP9

    But will they actually build a new Lancer? I wouldn’t count on it.

  • Dude

    You know what else matters? Making good vehicles in general They should work on that

  • Janar Siniväli

    The last really beautiful Mitsubishi was 1997 Euro-Galant.

    So rewind a bit and start making pretty vehicles again. And they will sell.

  • Marek Andrzejak

    Interior of the Lancer looks like comes from Subaru XV/Crosstrek…

  • FlameWater

    Please tell me there is a Evo version of this

  • no25

    Cars may still matter, but not your cars, Mitsubishi. I mean just look at the rear end of that Lancer…blehhhh

  • Bash

    Well at least they kept the name for a car and didn’t turn it into an SUV.

  • Dennis Scipio

    i am optimistic about this and I’m glad they realize that passenger cars are still important.

  • brn

    Mitsubishi is for those that can’t afford something else. Cars cost less than SUVs. That makes cars a good option for Mitsubishi’s target audience.

  • Loquacious Borborygmus

    I really wish that Mirage was just that. Unfortunately it’s all too real.

  • Cobra Kai

    The Mirage is a great little car…if you accept what it is meant to do. Simple, reliable, economical, and affordable. I bought mine new with 14 miles on it. It now has 106,000, and hasn’t had a single problem.

    Oh, and it gets 40 mpg.

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