Buick Cascada Getting Axed, Will Be Missed By No One

The Opel Cascada is slated to go out of production later this year and Buick has finally confirmed its version of the car is also going away.

Even when Buick declined to confirm the Cascada’s death after Opel announced it was axing its version, it was clear that the Cascada was living on borrowed time. Thus, the announcement wasn’t too surprising.

“The Cascada has played its role in the portfolio perfectly, outselling many other premium convertibles while bringing in buyers from outside GM”, Buick told Autonews. They added that the model will be discontinued at the 2019 model year and dealers should have enough inventory to last them until then.

The Cascada was launched in early 2016 and became Buick’s first convertible in 25 years. Featuring a turbocharged 1.6-liter four-cylinder producing 200 hp (149 kW / 203 PS) and up to 221 lb-ft (300 Nm) of torque, the Cascada was billed as an affordable alternative to the Audi A3 Cabriolet.

Despite being cheaper than the Audi, the Cascada was far from a hit, and sales peaked at 7,153 units in 2016. They’ve fallen every year since then and Buick only managed to move 4,136 units in the United States last year.

While the Cascada wasn’t exactly an exciting model, it’s sad to see another convertible getting axed. Nevertheless, GM already offers a similarly priced, and much more enticing, drop top. It’s he t2019 Chevrolet Camaro Convertible, which starts at $32,495, while the Cascada retails for $33,995 (including destination fees). That isn’t much of a difference, but the Buick comes standard with leather upholstery, heated front seats and a 7-inch infotainment system with GPS navigation. Most buyers, though, are inevitably going to opt for the Camaro, so that’s that.

The death of the Cascada is the latest blow for Buick, as GM has already announced that North American production of the LaCrosse will cease on March 1st.

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  • Bo Hanan

    Should have been this- A shared platform with the Camaro and cheaper to bring to market. Could have been spec’d more luxurious and at a higher cost to avoid competing with it’s twin directly. https://uploads.disquscdn.com/images/2af0e984cef09be13f59e316631108076e87f7613559a1fa6fc84f6ef2ae9be6.jpg

    • A MODERN DAY SKYLARK WOULD HELP REVIVE BUICK.

    • no25

      This thing is beautiful! Even with a Buick logo

    • Rahul Mandala

      This comment seriously needs endless likes to bring awareness to Buick. However, I hate to be that guy, but knowing the bean counters, this would have a hard time making it through production. I just hope that the current bean counters are thrown out of GM and more responsible, great car guys who at the same time are great business heads are brought in to GM’s product management positions. I want Buick to be restructured as a brand with more emotion in the design and performance part of the brand as well as some nice luxury sedans/coupes and some quality SUVS. My point is: Even though this may seem impossible, I just hope both Cadillac and Buick break free from GM’s hell and are owned by responsible OEMs that are willing to be taking care of the two brands by giving them freedom to produce what they want to produce.

    • Matt

      The Cascada was built on the Astra platform so was already cheaper to bring to market than a RWD Camaro-based car.

      • Bo Hanan

        But on the camaro platform it would have sold.

        • Matt

          Ah but remember the Cascada was originally designed for Europe, so the cheaper and lighter Astra platform made sense – after all, the Cascada is an Astra convertible by any other measurement (and it is sold in both left and right-hand drive markets too).

          But yeah a RWD offering would have been better, but then GM wouldn’t have been able to just rebadge an existing Opel, they’d have to design a new car from scratch based on the Camaro platform.

    • diesel_vdub

      This I would buy… I have no desire to be seen in a Camaro. It could be a true modern day GNX

      • Bo Hanan

        I agree!

    • KareKakk

      In Europe this would have been a wonderful Opel Monza B. Until PSA, that is.

  • carlbolt

    Performance is far behind the exaggerated form suggested. The windshield raked angle is ridiculous, it almost parallel to the road.

  • Craig

    “While the Cascada wasn’t exactly an exciting model, it’s sad to see another convertible getting axed.” You took the words right out of my mouth! [Well… actually I just copied and pasted YOUR words – but you know what I mean!]

    • Loquacious Borborygmus

      I actually think they ripped Meatloaf off.

      • Craig

        The dashboard lights? I’m confused. Sorry.

  • dolsh

    “The Cascada has played its role in the portfolio perfectly, outselling many other premium convertibles while bringing in buyers from outside GM”

    Curious about what that number was.

    6?

    • Bash

      lol

  • MarkoS

    Good enough car, just a decade are so to late. I am waiting to see what GM does with Buick. They had some great concepts but squandered them.

  • EyalN

    Why you have an Opel in the picture and you call it Buick?
    Open is part of peugeot, no more GM opels anymore

    • Loquacious Borborygmus

      Ah but you already knew that it was a GM-era built model that they still have the rights to.

    • Matt

      See the Buick badge?

  • I THOUGHT THEY ALREADY DROPPED THIS. I DON’T KNOW WHY THEY NEVER OFFERED THIS AS A COUPE.

    • Loquacious Borborygmus

      It wasn’t built as one.

      • erly5

        The Opel Astra GTC was a sporty hatchback coupe-like version of the Cascada so GM could have easily stuck a Buick badge on it.

        • Loquacious Borborygmus

          Yes it could have done that. Alas that wasn’t the Cascada’s shell.
          It was a 3 door hatchback.

  • Merc1

    ““The Cascada has played its role in the portfolio perfectly, outselling many other premium convertibles while bringing in buyers from outside GM”, Buick told. They added that the model will be discontinued at the 2019 model year and dealers should have enough inventory to last them until then.”

    This type of BS is why I loathe GM. They’re a garbage company. You’re trying to act like it was a success yet you’re cancelling it? It hasn’t outsold anything or done anything perfectly, that’s all BS. It’s a good looking car, but in typical GM fashion it has a gutless engine and no marketing support. GM just needs to go away, this time for real, no government help.

    M

    • Nordschleife

      So you would respect them more and buy their cars if they said this was a failure. You want them to close because they didn’t admit this car was a failure. You want thousands of people to be out of work because they didn’t properly market this car and they didn’t put the engine you thought should be in it?

      • Merc1

        Nope I would respect them more if they put an actual effort into their cars and eradicate their lazy, ignorant, inept culture that has been place for the last 40+ years. Yep I want GM gone at this point. They should haven’t been saved last time. I mean how many times does a business fail before you just pull the plug? Nope, GM wants people out of work because they can’t seem to sustain their business. GM by putting out crap cars is doing it’s best to ensure the eventual unemployment of the people that build and sell them. If you can’t see that you’re blind.

        M

        • Nordschleife

          WEll thank GOD YOU DONT HOLD THOSE DECISIONS IN YOUR HANDS. Despite your overly harsh criticisms and your upvotes on here I’d prefer many Americans keep their jobs. GM produces many good vehicles. I’d be remiss if I didn’t share some of your criticisms but not enough to shudder thousands of jobs for both GM and their suppliers.

          • Yavor

            Government bailouts do more harm than good. It basically throws more money into a problem, rather than solving it.

          • Merc1

            Bingo! And GM DID NOT change any from the last time. All they did was unload some dead weight brands.

            M

          • Merc1

            Overly harsh? Calling GM’s many failures over the years for what they are? You are a clueless flag waver if there ever was one. GM doesn’t produce many good vehicles if they did they wouldn’t be cancelling so many of them. GM is responsible for their employees jobs and you keep them working by making products that people want and/or desire. I know it’s a hard concept for most domestic apologist to grasp. GM will be gone soon and hopefully all of their biggest excuse makers will no longer feel the need to post anything. Why should my tax dollars bail out a company that can’t sustain itself for more than 10-12 years at a time? I say good riddance to GM’s sorry……

            M

          • raikkonen

            I think you’re taking his/her comments far too literally.

            No one wants to see anyone lose their jobs, Merc1 included.

            The point is, GM has been making horrific decisions for decades:
            Consider (just in recent memory):

            Oldsmobile
            Pontiac
            Saturn
            Cadillac no longer making cars
            etc., etc.

            GM is solely responsible for their own employees losing their jobs…NO ONE else.

            They are a corporate juggernaut, who have squandered their dominance through the 1970’s to their Japanese and European competitors, through a lack of foresight and massive corporate inefficiencies.

            Without trucks and SUV’s (and providing cars to rental fleets) they will perish.

            My only hope is that they are relentlessly pursuing alternative forms of propulsion for their future Truck and SUV lines in order to stay ahead of the curve of their competitors.

            Given their history, this is unfortunately highly unlikely…

          • Merc1

            Exactly. Thanks.

            M

        • Cobrajet

          This car is actually well made, except that no one wants this type of car, especially when you can get Camaro instead.

          • Merc1

            It’s a well made car with a pitiful engine. That is what helped kill it. You don’t see Mercedes with an A-Class convertible because they have a C, SLC, E, SL and S Convertibles or are you not bright enough to realize they have enough already? What does Mercedes have to do with this? Typical GM defender tactic, dodging the issues with a dig somewhere else.

            M

  • It is a nice car but wrong marketing, lack of available options and especially pricing killed any chance for it to succeed.

  • no25

    May it happily join the list of forgotten cars

  • Socarboy

    Future Barrett-Jackson special up for auction in 10 to 15 years from now

  • Rexford L

    Well the vehicle is fugly, that’s why it didn’t sell.

    • J-Triumf

      Not fugly at all, it was one of the best looking cars to ever wear a Buick badge.

    • Shobin Drogan

      although i dont like convertibles in general, I think this is a pretty good looking car

  • Tumbi Mtika

    I have never seen this car in real life.

    I don’t even remember it being at auto shows.

    GM in a nutshell.

    • Socarboy

      You’re right I don’t every remember seeing one on the road myself

    • charlotteharry57

      I’ve also never seen one on the road. I imagine most sales are in places like Florida.

    • ksegg

      LOL! My sentiments exactly.

  • YUDHA BAGASKARA

    it’s also flooped in europe though

    • DMJ

      It was a flop but it was actually a good car with good reviews and a great soft top. It flopped because buyers dont want small/medium convertibles anymore. Just see the VW Eos, Renault Mégane Cabriolet, Peugeot 308 CC, VW Golf Cabriolet, Opel Cascada…all dead. Soon BMW 2-Series will join them too.

  • Craig

    Aren’t we clever! [Well.. me mostly. But you too of course!] Thanks! That all said… I haven’t heard that song in YEARS. And I was a big Meatloaf fan too.

    • Loquacious Borborygmus

      You took the words right out of my mouth!

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