2020 Buick Verano Spied In America, Is It About To Make A Return?

The Buick Verano died a quiet death in the United States, but the model has continued to be sold in China.

That isn’t too unusual, but it’s interesting now as spy photographers have caught a facelifted model undergoing testing in Michigan.

Wrapped in triangle-shaped camouflage, the updated Verano has a new front fascia which channels air into sportier intakes. The model has also been equipped with a modestly revised grille that now has horizontal styling elements. The grille is flanked by temporary headlights and this suggests the production model will have new lighting units.

While it’s interesting that Buick is testing the Verano in the United States, General Motors is a global company and the automaker regularly tests foreign cars in America. During its ownership of Opel and Vauxhall, it wasn’t too surprising to see their vehicles cruising around Metro Detroit.

As a result, the prototype is likely being tested for the Chinese market. However, there’s an incredibly slim chance the Verano could return to the United States.

Buick’s car lineup is about to be a third of its former self as the company has already announced plans to drop the Cascada and LaCrosse in America. This will leave the Regal as the brand’s only car.

The Verano could theoretically help to fill the gap, but it wasn’t a hit in the United States. Sales peaked at 45,527 units in 2013 and eventually dropped to 30,277 units in 2016. Those numbers aren’t huge, but the Verano was more popular than the Acura ILX. The model even outsold the Mercedes CLA and often bested the Audi A3.

Besides plugging a hole in Buick’s lineup, the return of the Verano would give GM a presence in the compact sedan segment. With the death of the Chevrolet Cruze, the company no longer competes in the segment and customers will soon be steered towards either the Sonic or Malibu when Cruze inventories run out.

It would certainly be interesting to see the Verano make a comeback, but we’re not getting our hopes up.

more photos...

Picture credits: S. Baldauf/SB-Medien for Carscoops

  • Rocket

    The only way the Verano would return is if it were imported from China, and the current trade situation pretty much guarantees that won’t happen.

  • Mr. EP9

    Nah, it’s going to China.

  • carlbolt

    It’s a Buick Cruze. Don’t see any reason it should exist. GM designers never get a compact right. The proportion is awkward. The wheels are too small. It looks like the car sits on a much smaller wheelbase.

  • IT’S PROBABLY ENGINEERED HERE SO IT MAKES SENSE TO TEST IT HERE.

  • JRP

    I feel like GM is making a new compact car platform. A Chevrolet Cavalier name trademarked, the new Cadillac CT4 confirmed, and and a new Buick Verano being tested. These would replace the Cruze, ATS, and Verano respectively and give people more faith in GM.

    • NoMan2015

      The Cavalier isn’t for the U.S.; it’s already debuted as a China only model.

      • JRP

        They trademarked the Cavalier name in the US. Could be the redesign that would be for us.

        • NoMan2015

          Brands do that all the time, I wouldn’t hold your breath

  • Navigator Navy✓ᵛᵉʳᶦᶠᶦᵉᵈ

    What the bleep is GM or Buick is doing? This is beyond me. I don’t think senior management at the GM Renaissance Center and Buick are collaborating strategically. The GM CEO Mary Barra has discontinued two-and-a-half vehicles allegedly … the CT6, but those rumors were shelved. Now, the Verano is back — possibly? GM skills are clumsy and teamwork doesn’t seem plausible.

  • charlotteharry57

    Dropping the Cruze and then reintroducing the Verano makes NO sense. Unless GM is WAY more mixed-up than we thought. Well, even Ford claims a new small sedan is on the way to appease first-time buyers since it can’t keep its paws off of overcharging for CUVs…

  • dumblikeyou2

    The first-gen Verano looked more modern and fresh than this. Isn’t the automotive industry going back to more squarish, blocky designs again with strong character lines? This melted bar of soap look is kinda of old……..oh wait, the Chinese like it this way. Never mind. <<<<<This is why Cadillac sedans are flopping outside of China.

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