Jaguar says it remains committed to producing sports cars and sedans, Autocar reports.
The British car manufacturer’s design boss, Julian Thomson, revealed in an interview at the Frankfurt Motor Show that these two segments remain important for Jaguar and that it can’t simply become a company dominated by crossovers and SUVs.
“Cars are an important market to us,” he said. “We now have lots of competent SUVs in our showroom but we need to satisfy all customers with different powertrain and body choices. It’s more challenging to do standout products in that market but Jags need to be different and new. The world’s not all turning SUV and we will need cars. I believe that.”
Perhaps Jaguar’s most significant investment into the future of traditional sedans will take the form of the next-generation XJ. This vehicle won’t morph into a crossover or SUV and instead retain its sedan body style, though it will feature an all-electric powertrain.
Mind you, it’s not just the XJ that Jaguar is investing in. Thomson says that both the current XE and XF sedans will be replaced in the future and also buck the SUV trend. It is a similar story with the F-Type sports car that is soon set to receive a significant refresh and will continue to exist well into the future.
“With sports cars, you’ve got to have them,” Thomson said. “They’re flag-waving for a premium brand and the dream still exists for people. Whether or not they’ll go electric, the jury is still out.”