- Ford and Carhartt have announced a multi-year partnership.
- The collaboration will spawn a 2027 Super Duty Carhartt Edition.
- There will also be plenty of Ford-branded Carhartt clothes.
Ford has used the Detroit Auto Show to announce a new partnership with Carhartt. The collaboration will spawn a 2027 Super Duty pickup, which “explores the intersection of heritage workwear and automotive craftsmanship, uncovering shared values of durability, innovation, and local pride.”
The companies are keeping details under wraps, but hinted the truck will feature “textures, colors and functionality” inspired by Carhartt clothing. The model will also be notable for featuring wheels that loosely resemble Detroit manhole covers.
More: Chevy Turns SEMA Concept Into New Silverado Carhartt Special Edition
The latter can be seen in the teaser image, which reveals the wheels will have a two-tone design as well as openings at the outside edges. That’s not much to go on, but the truck will be unveiled this spring.
Besides the apparent special edition, Ford and Carhartt have announced a multi-year strategic partnership that includes everything from workforce development to new products. The upcoming truck is the big draw, but we can also expect “co-branded merchandise.” This implies there will be plenty of Carhartt hoodies and jackets with a Blue Oval on them.
The partnership builds on an earlier deal, which saw Carhartt and Cintas equip dealership technicians with uniforms “designed to meet the rigorous demands of the modern service bay.” This lineup includes shirts, sweatshirts, pants and jackets as well as footwear and accessories.
The automaker went on to note their relationship with Carhartt dates back more than a century as the retailer produced apparel for Ford factory workers as early as the 1920s.
Carhartt Used To Make Cars
The companies also revealed a video highlighting the fact that Ford used to sell clothes, while Carhartt used to sell cars. The latter came from the Carhartt Automobile Corporation, which operated between 1910 and 1912.
According to the Automotive Hall of Fame, Carhartt offered three models including a 25 hp Junior, a 35 hp Four, and a 50 hp Model B. These sold for between $1,100 and $3,500, which was significantly more than the Ford Model T.
As you’ve probably guessed, Carhartt cars were a flop and less than 500 were produced. Unfortunately, none are known to exist today – at least as of 2015.
