- Alfa Romeo and Maserati teamed up for custom-built few-offs.
- Program debuted in Paris with four highly exclusive show cars.
- Stellantis aims for high-margin sales through deep personalization.
The Bottegafuoriserie program brings Alfa Romeo and Maserati under the same roof to create exclusive, limited-production models. Announced in November 2025, the initiative is now showing its first results at the Paris Expo Porte de Versailles, featured in The Ultimate Supercar Garage show.
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The opening act consists of four tailor-made models, two from each marque. Alfa Romeo has brought along the 33 Stradale and the Giulia Quadrifoglio Luna Rossa. Representing Maserati are a one-off MCXtrema and the street-legal GT2 Stradale racer.
When Alfa Meets Maserati
The Alfa Romeo 33 Stradale arrives in a vivid green hue, a nod to the historic Giulia GTAm and the 33 Bertone Carabo concept. The visual drama continues with gold alloy wheels and a black cabin trimmed with saddle-colored highlights.
With all 33 units of the Stradale already spoken for, any Bottegafuoriserie upgrades will be reserved for those who secured their place early.
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Sharing space on the stand is the Giulia Quadrifoglio Luna Rossa. Strictly limited to ten examples worldwide, this variant honors Alfa Romeo’s partnership with the Luna Rossa Prada Pirelli sailing team.
Alongside its distinctive paint and one-off alloy wheels, it features a bespoke carbon fiber aerodynamic package designed for added downforce.
Maserati’s Loudest Statement
Moving on to the Maserati side of the garage, it is headlined by a one-off MCXtrema. Commissioned by a collector, this track-only beast wears a matte blue-and-white “Corse” livery. The racing dress with the owner’s lucky number (77) was proposed by the Maserati Centro Stile and pays tribute to the MC12 supercar.
Beneath that track-focused bodywork sits the same Nettuno V6 that powers Maserati’s top-tier offerings, here delivering 740 hp (544 kW / 750 PS) and 730 Nm (538 lb-ft) of torque. The MCXtrema, limited to just 62 units, holds the title of the most powerful Maserati built to date.
Wrapping up the quartet is the MC20 GT2 Stradale, a road-legal spin on Maserati’s GT2 race car. It wears the familiar Blu Infinito paint used on the 2024 display version and incorporates generous amounts of exposed carbon fiber throughout.
According to Maserati, 80 percent of MC20 buyers now opt into the Fuoriserie personalization program, pointing to a growing demand for uniquely specified vehicles.
What Does Bottegafuoriserie Even Mean?
As for the name itself, Bottegafuoriserie may not roll off the tongue, but it carries a purpose. “Bottega” translates to workshop or shop, while “Fuoriserie” refers to something built outside standard series production. Together, they describe a Stellantis program dedicated to custom-built Alfa and Maserati vehicles, led by in-house designers.
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Stellantis also aims to tie the program more directly to motorsport, planning to transfer technologies developed on the track to production vehicles.
Beyond new builds, Bottegafuoriserie will take on the restoration and authentication of historic cars, contribute to the creation of archives, and support brand heritage through dedicated museums.
A Familiar Formula
By consolidating its two most storied Italian brands under a shared personalization umbrella, Stellantis is targeting the high-margin territory already occupied by competitors.
It’s a strategy that’s already well-established elsewhere, with similar efforts from Ferrari Special Projects, Lamborghini Ad Personam, McLaren Special Operations (MSO), Porsche Exclusive Manufaktur, Q by Aston Martin, Bentley Mulliner, and Bugatti’s Sur Mesure / Programme Solitaire.
