• The watch uses a 43 mm steel case with colored accents.
  • Singer Reimagined’s DualTrack tracks two time zones at once.
  • A four-barrel layout gives the movement a six-day power reserve.

Cars from Singer are ruinously expensive, assuming you can even get one. The order book is backed up for more than four years, and when a rare Singer build like the DLS surfaces on the used market, it tends to trade for north of $3 million. If you want something from Singer that costs a little less, though, there is another option, one that does not come with wheels.

What many people may not realize is that Singer Vehicle Design founder Rob Dickinson also launched a high-end watchmaker, Singer Reimagined. Based in Geneva, Switzerland, ground zero for the luxury watch industry, the company offers a wide range of models, and its latest might be the most impressive yet.

Read: The Porsche Restomod King Has A Side Hustle That Costs $23,000

Called the DualTrack, the new watch is a complex chronograph capable of displaying two time zones, thanks to an intricate face with a 24-hour disc that continuously orbits the dial.

The watch uses a 43 mm stainless steel case, paired with a velvet black dial, a golden center circle, and an anodized, sandblasted aluminum second time zone disc offered in Meridian Green or Horizon Red. Unlike some automotive-themed watches, Singer’s effort resists the urge to overcomplicate things, instead echoing the same restrained, considered approach seen in its reworked Porsche 911s.

A Singer On Your Wrist

Singer’s $31,120 Watch Is The Budget Option When The Cars Trade For $3 Million

Most of the watch’s complexity is visible only from the back, where all the intricate parts are located, including the four barrels. The watch also has a six-day power reserve, and the four-barrel design apparently helps to minimize amplitude drops and maintain chronometric performance, whatever that means in the world of high-end watches.

Even so, Singer’s latest timepiece only looks relatively attainable next to its cars. Pricing starts at CHF22,500 ($28,800), and that figure excludes VAT, which brings the total to CHF24,325 ($31,120), so the final number climbs quickly once reality sets in.

Singer’s $31,120 Watch Is The Budget Option When The Cars Trade For $3 Million
Singer’s $31,120 Watch Is The Budget Option When The Cars Trade For $3 Million
Singer’s $31,120 Watch Is The Budget Option When The Cars Trade For $3 Million
Singer’s $31,120 Watch Is The Budget Option When The Cars Trade For $3 Million
Singer’s $31,120 Watch Is The Budget Option When The Cars Trade For $3 Million
Singer’s $31,120 Watch Is The Budget Option When The Cars Trade For $3 Million
Singer’s $31,120 Watch Is The Budget Option When The Cars Trade For $3 Million
Singer’s $31,120 Watch Is The Budget Option When The Cars Trade For $3 Million
Singer’s $31,120 Watch Is The Budget Option When The Cars Trade For $3 Million
Singer’s $31,120 Watch Is The Budget Option When The Cars Trade For $3 Million
Singer’s $31,120 Watch Is The Budget Option When The Cars Trade For $3 Million
Singer’s $31,120 Watch Is The Budget Option When The Cars Trade For $3 Million