Ferrari is hand-picking owners to sell its first EV, but at least one collector told the consultant exactly what he thought
Despite mixed reactions elsewhere, Ferrari’s first electric model appears to be winning over wealthy Chinese buyers with at least 88 reportedly already sold
Some Ferrari buyers believe purchasing the Luce may help unlock future special-edition cars
Ferrari rushed an electric car to market, but its closest rival watched the launch and decided waiting was the smarter play
After fans likened the Luce EV to its new Leaf, Nissan thanked Ferrari for the flattery, only to delete the cheeky jab soon after
The aftermarket is already reimagining Ferrari’s five-seat EV, but its first carbon makeover doesn’t do the Luce any favors
Benedetto Vigna believes that critics will change their minds once they see the Luce EV in the flesh
Ferrari thinks the Luce will win over a new kind of buyer, mostly ultra-high-net-worth individuals, and apparently not Pope Leo
A manual transmission has not appeared in a road-going Ferrari since 2012, but that long absence may soon end
Ferrari’s controversial Luce EV has become such meme material even a chocolate brand has joined the pile-on
After reading the room, Lamborghini killed its EVs while Ferrari plowed ahead
The new Ferrari Luce could be a flop or it could help to secure a new niche of buyers for the brand
Shmee150 says Ferrari’s tightly controlled Luce debut left journalists unable to report freely, and threatened with $700,000 fines over leaks
Italy’s deputy prime minister and Ferrari’s former CEO both publicly turned on the new electric Luce within hours of its debut
Turns out Maranello’s first zero-emission car wears another manufacturer’s badge more convincingly than anyone might have expected
The Ferrari Luce is fast and expensive, but investors aren’t convinced by the company’s EV gamble
A former Apple designer helped shape Ferrari’s first EV, and the result looks nothing like the prancing horse cars buyers expect
Spy photographers caught Ferrari’s Luce testing in disguise so heavy you’d never guess a 986-horsepower supercar sat underneath it
