If you buy a fully specced Type R in Japan with all Mugen upgrades, you could end up paying over $100,000
Helping shield American companies from the threat coming out of the East are hefty tariffs and a ban on Chinese electronics
Japan’s latest “rugged” crossover turns out to be more show than substance, trading trail-ready upgrades for looks and exclusivity
The aggressive concepts hint at a shift in Subaru’s performance strategy and are joined by rugged versions of production models
The automotive giant from China crashes Japan’s microcar party with the electric BYD Racco
The Midget X concept is the tiniest electric truck we’ve seen in a while
The Super-One EV combines fake gears, engine sounds, and cheeky style in a compact package that proves electric cars can still be fun
The all-new Elgrand will be sold exclusively with Nissan’s 1.5-liter e-POWER hybrid system
Toyota unveils the Century Coupe, a radical two-seat flagship marking Century’s debut as a standalone luxury brand targeting Rolls-Royce
The 0 α prototype previews a compact global EV with futuristic styling, smart packaging, and big ambitions
American-built SUVs may soon reach Japanese roads as carmakers explore new trade routes to ease tariffs and strengthen U.S.-Japan automotive ties
President Trump is frustrated that very few American-made cars are sold in Japan, and the local industry seems willing to appease him
Mazda’s new Spirit Racing MX-5 12R drew over 9,500 buyers for just 200 cars, sparking talk of a follow-up edition
The Japanese twin of the discontinued Infiniti Q50 soldiers on with the addition of the 400R Limited to the local lineup
Cal’s Motors gives the Toyota Raize a retro twist with the Fruity Pop Edition, turning the small SUV into a colorful nostalgia trip
The evolved Sharp LDK+ concept built on Foxconn’s EV platform looks much closer to production
Mitsuoka brings back its retro RAV4-based Buddy SUV for 2026 with 150 units, fresh colors, and a nostalgic design that’s already in demand
BYD will pull the wraps off of a boxy Kei car during the Tokyo motor show at the end of the month