It has been four years since VW revealed its first Up! project car at the 2007 Frankfurt Motor Show in 2007 with a small concept model featuring a versatile interior. Since then, the German company has revealed many more iterations of the Up!, including the five-door “Space-Up!” in regular and “Blue” Fuel-Cell flavors, the Milano EV, and the “Lite” breadvan.

What we have learned in the meantime is that the Up! will spawn a whole range of new cars, not only for the VW brand but also for its “sister” companies Seat and Skoda.

At next month’s Frankfurt Motor Show, we will see the first production model in the Up! series that will be built in VW’s factory in Bratislava, Slovakia.

We still don’t know which one it will be, but we would put our money on a 3-door version. VW has begun its campaign by releasing a short video announcing but not showing the up!, which you can watch after the break.

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VW UP! CONCEPTS