In the aftermath of Toyota’s below-par performance in 2011 due to natural disasters and the strength of the yen, the Japanese automaker decided to focus its efforts for a comeback mainly on hybrid models such as the Prius family.
Therefore, today’s announcement that five out of the six Toyota models that will make their world or European premieres at the Geneva Motor Show in March will be hybrids, comes to no surprise.
Two production models will certainly draw aqttention in the Old Continent: the Yaris Hybrid, which is the first-ever full hybrid model in the B-segment, and the GT 86 rear-wheel drive coupe.
However, the most intriguing model is the FT-Bh concept, which Toyota says is a study for a lightweight and affordable full-hybrid city car. The Japanese carmaker states that it wants to avoid all complex, and therefore expensive, methods that raise the car’s price and use only those practices that are commonplace in producing normal models.
The NS4 plug-in hybrid sedan and the hydrogen-powered FCV-R will also be making their debut on European soil, as will the diji concept. The latter features a body that acts as a display area that can change according to the driver’s preferences or display messages and various information.
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